TO Luxury TRAVEL TRENDS 2016
1. Larger Suites And Villas
Multigenerational travel is the hottest trend of 2016 as extended families seek to spend quality time together. Hotels are responding to the demand for group lodging by offering much larger suites and villas. An 11-bedroom suite opening this year at The Ritz-Carlton Grand Cayman is sure to be a hit with travelling families heading to the Caribbean.
2. Experiences That Create A Sense of Place
Voyagers today place great value on experiences that will create memories to last a lifetime. Virtuoso’s collection of hotels and resorts offers an array of authentic experiences that are distinctive to their destinations. They can enjoy everything from world-class concerts at historic Bavarian castle Schloss Elmau to a Western cattle drive at Brush Creek Ranch in Wyoming.
3. Lifestyle Hotels
As Millennials blaze a new trail in the luxury travel world, Virtuoso has grown by selecting properties appealing to that demographic. Exciting brands such as Andaz and W Hotels are represented in the portfolio, which has also welcomed its first Conrad hotel in the Algarve in Portugal and first Edition hotel in NYC.
4. Virtuoso Preview
Luxury travellers want to be the first to discover the globe’s hottest new properties, and if they can get exclusive access and perks, even better. Virtuoso offers just that through its pioneering Preview programme, which introduces emerging or reemerging hotels and resorts to the clientele of its elite travel advisors.
5. Broadening Global Appeal
Virtuoso has expanded its network of worldwide members, adding travel agencies in Asia, Africa and the Middle East, and Europe. As a result, standout properties in strategic locations have been invited to join the network – in Cyprus and Paraty, Brazil, for example. Virtuoso has 1100 properties in 100 countries, many in exclusive partnerships with Virtuoso’s advisor network.