Of style and substance
Bulgari, chanel, dior and louis Vuitton are just some of the designer brands that are walking off the runway and into the haute horlogerie hall of fame, writes Madeline Hoskin.
these days a watch is just as much a fashion statement as it is practical, and numerous fashion houses therefore see a need to round out their collections with “emblematic” timepieces. some do so with little consideration for the trade, while others have forged a rich history in the art of watchmaking.
One glance at bulgari’s extensive portfolio, for example, proves this label is a crown jewel on the watch scene. Its current selection spans everything from bold men’s chronographs to signature serpenti designs, studded with brilliant-cut diamonds. the brand first established itself as a jeweller for Italian aristocracy in 1884, and from its first dalliance with watchmaking in the 1920s through to the current day, it has religiously paired skilled artisanship with superior designs. With such a legacy behind them, bulgari is not afraid to take risks.
all of this is exemplified in the new diva’s dream tourbillon skeleton, a watch that forgoes the collection’s minimalist aesthetic in favour of a skeletonised face embellished with a micro painting of a parrot amongst lush greenery. the design weaves 100 brilliant-cut diamonds into its dial,