Of style and sub­stance

Bul­gari, chanel, dior and louis Vuit­ton are just some of the de­signer brands that are walk­ing off the run­way and into the haute hor­logerie hall of fame, writes Made­line Hoskin.

Signature Travel & Lifestyle - - Travel & Style -

these days a watch is just as much a fash­ion state­ment as it is prac­ti­cal, and nu­mer­ous fash­ion houses there­fore see a need to round out their col­lec­tions with “em­blem­atic” time­pieces. some do so with lit­tle con­sid­er­a­tion for the trade, while oth­ers have forged a rich his­tory in the art of watch­mak­ing.

One glance at bul­gari’s ex­ten­sive port­fo­lio, for ex­am­ple, proves this la­bel is a crown jewel on the watch scene. Its cur­rent se­lec­tion spans ev­ery­thing from bold men’s chrono­graphs to sig­na­ture ser­penti de­signs, stud­ded with bril­liant-cut di­a­monds. the brand first es­tab­lished it­self as a jew­eller for Ital­ian aris­toc­racy in 1884, and from its first dal­liance with watch­mak­ing in the 1920s through to the cur­rent day, it has re­li­giously paired skilled ar­ti­san­ship with su­pe­rior de­signs. With such a legacy be­hind them, bul­gari is not afraid to take risks.

all of this is ex­em­pli­fied in the new diva’s dream tour­bil­lon skele­ton, a watch that for­goes the col­lec­tion’s min­i­mal­ist aes­thetic in favour of a skele­tonised face em­bel­lished with a mi­cro paint­ing of a par­rot amongst lush green­ery. the de­sign weaves 100 bril­liant-cut di­a­monds into its dial,

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