Help­ing Age UK

Even if you only have time to knit one or two hats, ev­ery sin­gle one will con­trib­ute to­wards help­ing the el­derly. The Big Knit 2017 in­no­cent drinks 342 Lad­broke Grove Lon­don W10 5BU

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As many as 25,000 older people’s lives are at risk be­cause of the cold. And in­no­cent wanted to help. Back in 2003 they had an idea, ask­ing people to knit lit­tle woolly hats. They put those hats on their smooth­ies, and for each one sold made a do­na­tion to Age UK.

in­no­cent has put lit­tle hand-knit­ted hats onto smoothie bot­tles for over 13 years now, and in that time do­nated £1.9 mil­lion to Age UK. This year, they’re aim­ing for an enor­mous, record-break­ing two mil­lion hats to raise more money than ever be­fore.


All the hats for the Big Knit are knit­ted by real people who vol­un­teer their time and knit­ting skills to help make the cam­paign a suc­cess. Lots of the hats are knit­ted by older people in their lo­cal Age UK cen­tres, who pledge to knit a cer­tain num­ber of hats, and in re­turn the money raised from their hats is given back to that spe­cific cen­tre so that they can feel the di­rect ben­e­fit of their con­tri­bu­tion. The cam­paign has raised vi­tal funds to sup­port lo­cal and na­tional win­ter projects to help older people keep warm and well in win­ter through be­friend­ing visits, emer­gency cold weather sup­port, warm meals and other vi­tal ser­vices.

Many of the other vol­un­teers knit lots of hats for in­no­cent each year, and say that they re­ally look for­ward to the Big Knit com­ing back around so that they can get cro­chet­ing for Age UK all over again.

The Big Knit is also a great way to bring people and com­mu­ni­ties to­gether. Cro­chet and craft­ing groups are a great way to get people to­gether to share pat­terns and have a cup of tea or two! Please put your hats in an en­ve­lope (or box!) along with a note clearly stat­ing how many you’ve made, the date, and your name and ad­dress, and send them to the ad­dress be­low.

“The Big Knit cam­paign couldn’ t hap­pen with­out the sup­port of thou­sands of amaz­ing people across the UK who take part and knit woolly hats to adorn in­no­cent smooth­ies each year .” Dou­glas La­mont, CEO at in­no­cent

Gemma Man­ning-Bent­ley of Gem­mipop De­signs in Oswestry vis­ited Age UK Shrop­shire Telford & Wrekin’s of­fices in Shrews­bury to de­liver an early Christ­mas present of 3000 knit­ted hats!

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