SAMSUNG AN­NOUNCES NEW QLED TV SE­RIES

Samsung an­nounced three TVs as part of the com­pany’s new QLED TV se­ries, fea­tur­ing a world -first ca­pa­bil­ity of re­pro­duc­ing 100 per­cent colour vol­ume.

SmartHouse - - CONTENTS - Writ­ten by Jon Bragg

The Q9, Q8 and Q7 are all ca­pa­ble of gen­er­at­ing a peak lu­mi­nance of as high as 1,500-2,000 nits.

“2017 will mark a ma­jor par­a­digm shift in the vis­ual dis­play in­dus­try, ush­er­ing in the era of QLED,” said HyunSuk Kim, Pres­i­dent of the Vis­ual Dis­play Business at Samsung Elec­tron­ics.

The TVs are able to ac­cu­rately dis­play the DCI-P3 colour space, de­liv­er­ing dra­matic im­prove­ments in colour per­for­mance. Sub­tle dif­fer­ences in colour af­fected by bright­ness are able to be ex­pressed sig­nif­i­cantly bet­ter than con­ven­tional TVs thanks to Samsung’s use of a new metal ‘Quan­tum Dot Ma­te­rial’, which al­lows deep blacks and rich de­tail to be dis­played re­gard­less of the bright­ness or dark­ness of a par­tic­u­lar scene.

“With the ad­vent of QLED TV, we pro­vide the most true-to-life pic­ture on screen. We have been suc­cess­ful in solv­ing for past in­con­sis­ten­cies in the view­ing ex­pe­ri­ence and con­sumer pain points while re­defin­ing the fun­da­men­tal value of TV.” Ad­di­tional fea­tures in­clude a new ‘In­vis­i­ble Con­nec­tion’ ca­ble that re­moves the clut­ter caused by ca­bles by gath­er­ing them to­gether, a ‘no-gap wall mount’ which al­lows a QLED TV to be eas­ily mounted flush against a wall, and a choice be­tween two new stands.

The new QLED TV range is con­firmed for launch in Aus­tralia later this year.

“As the mar­ket leader in TVs in Aus­tralia, Samsung is ex­cited to de­liver the next evo­lu­tion in tele­vi­sion dis­play tech­nol­ogy with QLED TV,” said Carl Rose, Vice Pres­i­dent of the Con­sumer Elec­tron­ics Di­vi­sion at Samsung Aus­tralia.

Mr Rose said that the abil­ity of Samsung’s QLED TV range to dis­play rich de­tails whether the TV is in a bright or dark room made the range per­fect for Aus­tralia, since TVs are of­ten po­si­tioned in bright spa­ces.

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