Al­ca­tel

SmartHouse - - CONTENT - Writ­ten by ROMA CHRIS­TIAN

Al­ca­tel has of­fered a glimpse of its 2018 smart­phone port­fo­lio, fea­tur­ing a suite of ‘flag­ship’ spec­i­fi­ca­tions – e.g. fa­cial un­lock and 18:9 dis­play – as the TCL owned com­pany en­hances its po­si­tion in the value mar­ket.

The com­pany claims its 2018 lineup will be one of the first ranges to of­fer 18:9 dis­play as stan­dard across all three of its new prod­uct se­ries. It fur­ther ce­ments its ded­i­ca­tion to “flag­ship style and fea­tures” at “mid to en­try-level price points”.

Chris­tian Gatti, Global Pres­i­dent Al­ca­tel Busi­ness Divi­sion and Ex­ec­u­tive VP TCL Com­mu­ni­ca­tion af­firms:

“By mod­ernising our smart­phone de­signs and be­ing one of the first global man­u­fac­tur­ers to of­fer 18:9 dis­plays across the ma­jor­ity of our lineup, we’re able to re­fo­cus our ef­forts at democratis­ing flag­ship style fea­tures and mak­ing th­ese ex­pe­ri­ences ac­ces­si­ble to al­most any consumer world­wide.

“As the global smart­phone mar­ket con­tin­ues to evolve, we come into a new year recog­nis­ing the need to sta­bilise and trans­form our Al­ca­tel smart­phone port­fo­lio to bet­ter serve our cus­tomers and meet the op­por­tu­ni­ties ahead.

Al­ca­tel will stan­dard­ise panel man­u­fac­tur­ing across its forth­com­ing port­fo­lio, util­is­ing Al­ca­tel Ful­lView 18:9 dis­plays. Claimed to be a “top three LCD panel maker”, par­ent com­pany TCL will pro­vide Al­ca­tel with ac­cess to “crit­i­cal man­u­fac­tur­ing ef­fi­cien­cies” and “bil­lions of dol­lars” in R&D, said to save time and pass on sav­ings to con­sumers.

The com­pany’s 2018 smart­phone line up com­prises of three dis­tinct se­ries, with its own pric­ing tier.

De­spite the price dif­fer­en­tial, Al­ca­tel claims the forth­com­ing lineup main­tains a “flag­ship look and feel”.

AL­CA­TEL 5 SE­RIES

Mar­keted as the com­pany’s “af­ford­able pre­mium tier of smart­phones”, the 5 Se­ries of­fers fea­tures such as fa­cial un­lock, Al­ca­tel Ful­lView 18:9 dis­play and a bat­tery for a full day’s use.

AL­CA­TEL 3 SE­RIES

The 3 Se­ries of­fers an “op­ti­mal blend” of fea­tures and af­ford­abil­ity, with fea­tures such as dual cam­eras and Al­ca­tel Ful­lView 18:9 dis­play.

AL­CA­TEL 1 SE­RIES

The 1 Se­ries is the com­pany’s most af­ford­able range in its 2018 port­fo­lio, and of­fers a uni­body de­sign, Al­ca­tel Ful­lView 18:9 dis­plays and face un­lock­ing.

Al­ca­tel 5 Se­ries.

Al­ca­tel 3 Se­ries.

Al­ca­tel 1 Se­ries.

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