PO­LAROID COM­BINES THE OLD WITH THE NEW WITH ONESTEP+

SmartHouse - - FIRST LOOK // POLAROID - Writ­ten by ALAN HARTSTEIN

Po­laroid is at­tempt­ing to fuse the old-world charm of ana­log in­stant cam­eras and dig­i­tal tech­nol­ogy with its new smart­phone-con­trolled OneStep+.

Launched at IFA in Ber­lin, the cam­era cap­tures im­ages us­ing ana­log tech­nol­ogy that ac­tu­ally spits out in­stant prints us­ing dig­i­tal imag­ing sys­tems.

The OneStep+ is ac­com­pa­nied by an iOS/An­droid app on a Blue­tooth­linked smart­phone, which al­lows users to do a wide range of things such as: take dou­ble ex­po­sures, and scan prints while they’re still in the cam­era, al­low­ing the re­sult­ing dig­i­tal ver­sions to be cropped, ad­justed and shared on­line.

It also has a timer fea­ture that al­lows users to wait up to 25 sec­onds be­fore tak­ing a photo, re­motely trig­ger­ing the cam­era ei­ther via a but­ton on the app, or us­ing a noise (such as a hand-clap) de­tected by the phone, ef­fec­tively mak­ing re­mote self­ies pos­si­ble.

The Po­laroid OneStep+ has a rec­om­mended man­u­fac­turer’s price of US$160 (print pa­per not in­cluded).

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