POLAROID COMBINES THE OLD WITH THE NEW WITH ONESTEP+
Polaroid is attempting to fuse the old-world charm of analog instant cameras and digital technology with its new smartphone-controlled OneStep+.
Launched at IFA in Berlin, the camera captures images using analog technology that actually spits out instant prints using digital imaging systems.
The OneStep+ is accompanied by an iOS/Android app on a Bluetoothlinked smartphone, which allows users to do a wide range of things such as: take double exposures, and scan prints while they’re still in the camera, allowing the resulting digital versions to be cropped, adjusted and shared online.
It also has a timer feature that allows users to wait up to 25 seconds before taking a photo, remotely triggering the camera either via a button on the app, or using a noise (such as a hand-clap) detected by the phone, effectively making remote selfies possible.
The Polaroid OneStep+ has a recommended manufacturer’s price of US$160 (print paper not included).