Adding extra pizzazz can make all the difference
Why creating the right look for your home helps in securing a sale and getting a better price
WITH 90 per cent of their homes selling within a six-week marketing campaign, the impact of styling cannot be understated, according to Blink Living’s Di Conley.
According to Di, when the first contact with potential buyers is online, it’s crucial to ensure the images of the property are high quality.
“Beautiful images result in more inspections, more offers and better results,” she said.
“If a property does not sell within the first six weeks it is perceived to have something wrong with it or it’s too expensive.
“This results in lower offers.”
Di said it was important to approach the styling of every home individually.
“A beach house can use more casual furniture and brighter colours whereas a hinterland property is usually more country style,” she said.
“Smaller properties need the correct scale of furniture so they don’t look cluttered whereas large spacious homes look fabulous with large and impressive furniture and artworks.
“A styled home must make a big impression and really engage potential buyers, otherwise it’s not doing its job.”
Anne Regan recently sold her Golden Beach investment unit but before she went to market, she did some renovation work on the property which she believes it made all the difference.
“We put in a brand new bathroom and updated the kitchen and appliances,” she said.
“Spending the money to make the property more durable meant we could attract a good quality tenant, which helped with the sale.
“First impressions are lasting impressions and from that point of view the renovations made a big difference so whoever purchased the property knew they didn’t have to spend any money on it.”
Kess Prior of Hinternoosa recently helped a Brisbane couple sell their North Arm investment property.
She said the property had been rented out for a long time and the owners faced a daunting task of restoring it to make it market-ready.
“The grass was waist-high and the tenants had even buried rubbish inside the grass as a goodbye gift,” she said.
“The orchard was no longer recognisable, the herb garden was, well let’s say more like a weed garden and the whole place was really exhausted from top to bottom.”
Kess said the vendors took her advice to spruce up the place before selling and the family came up for weekends over a couple of months to get it ready.
“Little by little a special property was emerging,” Ms Prior said.
“They took my advice every step of the way right from hiring a Posi Track to uncover some more land, resealing the driveway, down to the all-important property styling of the home to create that loved/lived in look.
“I couldn’t have asked for better sellers. “The end results were clear, the property sold within hours of listing and for a price they were extremely happy with.” According to the vendors, an outlay of $7000 got a return of at least $60,000.
Di Conley from Blink Living gives these top three home styling tips:
• Homeowners should take a long hard look over their property including outdoors and consider it with fresh eyes (or ask a friend).
• Any shabby elements should be repaired or replaced. Clutter eliminated, house spotless.
• Most impact with least cost is replacing tired fabrics such as bedding, cushions, rugs and towels.