Adding ex­tra pizzazz can make all the dif­fer­ence

Why cre­at­ing the right look for your home helps in se­cur­ing a sale and get­ting a bet­ter price

Sold On Sunshine Coast - - Market Review -

WITH 90 per cent of their homes sell­ing within a six-week mar­ket­ing cam­paign, the im­pact of styling can­not be un­der­stated, ac­cord­ing to Blink Liv­ing’s Di Con­ley.

Ac­cord­ing to Di, when the first con­tact with po­ten­tial buy­ers is on­line, it’s cru­cial to en­sure the images of the prop­erty are high qual­ity.

“Beau­ti­ful images re­sult in more in­spec­tions, more of­fers and bet­ter re­sults,” she said.

“If a prop­erty does not sell within the first six weeks it is per­ceived to have some­thing wrong with it or it’s too ex­pen­sive.

“This re­sults in lower of­fers.”

Di said it was im­por­tant to ap­proach the styling of ev­ery home in­di­vid­u­ally.

“A beach house can use more ca­sual fur­ni­ture and brighter colours whereas a hin­ter­land prop­erty is usu­ally more coun­try style,” she said.

“Smaller prop­er­ties need the cor­rect scale of fur­ni­ture so they don’t look clut­tered whereas large spa­cious homes look fab­u­lous with large and im­pres­sive fur­ni­ture and art­works.

“A styled home must make a big im­pres­sion and re­ally en­gage po­ten­tial buy­ers, oth­er­wise it’s not do­ing its job.”

Anne Re­gan re­cently sold her Golden Beach in­vest­ment unit but be­fore she went to mar­ket, she did some renovation work on the prop­erty which she be­lieves it made all the dif­fer­ence.

“We put in a brand new bath­room and up­dated the kitchen and ap­pli­ances,” she said.

“Spend­ing the money to make the prop­erty more durable meant we could at­tract a good qual­ity ten­ant, which helped with the sale.

“First im­pres­sions are last­ing im­pres­sions and from that point of view the ren­o­va­tions made a big dif­fer­ence so who­ever pur­chased the prop­erty knew they didn’t have to spend any money on it.”

Kess Prior of Hin­ter­noosa re­cently helped a Bris­bane cou­ple sell their North Arm in­vest­ment prop­erty.

She said the prop­erty had been rented out for a long time and the own­ers faced a daunt­ing task of restor­ing it to make it mar­ket-ready.

“The grass was waist-high and the ten­ants had even buried rub­bish in­side the grass as a good­bye gift,” she said.

“The orchard was no longer recog­nis­able, the herb gar­den was, well let’s say more like a weed gar­den and the whole place was re­ally ex­hausted from top to bot­tom.”

Kess said the ven­dors took her ad­vice to spruce up the place be­fore sell­ing and the fam­ily came up for week­ends over a cou­ple of months to get it ready.

“Lit­tle by lit­tle a spe­cial prop­erty was emerg­ing,” Ms Prior said.

“They took my ad­vice ev­ery step of the way right from hir­ing a Posi Track to un­cover some more land, re­seal­ing the drive­way, down to the all-im­por­tant prop­erty styling of the home to cre­ate that loved/lived in look.

“I couldn’t have asked for bet­ter sell­ers. “The end re­sults were clear, the prop­erty sold within hours of list­ing and for a price they were ex­tremely happy with.” Ac­cord­ing to the ven­dors, an out­lay of $7000 got a re­turn of at least $60,000.

Di Con­ley from Blink Liv­ing gives these top three home styling tips:

• Home­own­ers should take a long hard look over their prop­erty in­clud­ing out­doors and con­sider it with fresh eyes (or ask a friend).

• Any shabby el­e­ments should be re­paired or re­placed. Clut­ter elim­i­nated, house spot­less.

• Most im­pact with least cost is re­plac­ing tired fabrics such as bed­ding, cush­ions, rugs and tow­els.


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