Lit­tle touches can make a dif­fer­ence

Sold On Sunshine Coast - - Market Review - By CAS­SAN­DRA CHARLESWORTH

WHETHER a prop­erty is your first home, fam­ily home, or an in­vest­ment unit, when it comes time to sell, the lit­tle things all add up to at­tract the high­est pos­si­ble price.

“Get­ting a good price for your prop­erty starts with mak­ing a great first im­pres­sion,” ac­cord­ing to Erin Dem­mery of Uni­ver­sal Buyer’s Agents.

“It’s all about mak­ing sure the feel of the home is wel­com­ing so peo­ple can vi­su­alise them­selves in that space.”

A great im­pres­sion

Each week Ms Dem­mery and her team in­spect up to 50 prop­er­ties in their role as buy­ers’ agents, and she said an in­ter­ested buyer would usu­ally look at a prop­erty at least twice.

“The first time it’s all about pre­sen­ta­tion, the sec­ond time they take a deeper look,” she said.

Quick and easy tips for mak­ing that all-im­por­tant pos­i­tive first im­pres­sion in­clude tidy­ing the gar­den, and a fresh coat of paint.

“It’s about the wow fac­tor,” Ms Dem­mery said.

“The home should feel warm and invit­ing, light, bright and spa­cious.

“Con­sider hav­ing it styled and painted through­out, and put ex­tra items in stor­age if you need to. Be­fore every in­spec­tion en­sure things look per­fect.”

Mean­while, ven­dors should view their prop­erty with a crit­i­cal eye, look­ing for po­ten­tial prob­lems that might put a buyer off.

“If peo­ple see is­sues like cracks in the ceil­ing or walls they think some­thing must be wrong,” she said.

To ren­o­vate or not?

When it comes to the ques­tion of ren­o­vat­ing be­fore sale, Ms Dem­mery said ven­dors needed to care­fully con­sider both their bud­get and the mar­ket.

“You could look at do­ing the bath­room or kitchen or just fresh­en­ing the prop­erty. The key is not to over­cap­i­talise. You have to think about what buy­ers in your mar­ket are go­ing to want,” she said. “Hav­ing more than one bath­room could be par­tic­u­larly im­por­tant in a fam­ily home. Look at the floor plan to see if a sec­ond bath­room is fea­si­ble or con­sider al­ter­na­tives like a sep­a­rate toi­let.

“If you have enough bud­get, th­ese items can in­crease the value. If not, make it look as best you can by paint­ing and tidy­ing. We al­ways have buy­ers want­ing to put their own stamp on a prop­erty.”

Pest and build­ing

Ms Dem­mery said ven­dors might also con­sider hav­ing their own pest and build­ing in­spec­tion un­der­taken be­fore putting a prop­erty on the mar­ket.

“Build­ing and pest in­spec­tions can give you an in­sight into what may be wrong with a prop­erty be­fore it goes up for sale. Then you have the op­tion of hav­ing a prob­lem fixed, or at least un­der­stand how it might im­pact the price,” she said.

Best mar­ket­ing

If you’re won­der­ing how to mar­ket your prop­erty, Ms Dem­mery said the ob­vi­ous choice was real es­tate web­sites, but so­cial me­dia and print also had a role.

“Peo­ple are al­ways look­ing on so­cial me­dia, and prop­er­ties with a wow fac­tor lend them­selves to print,” she said.

“Print reaches a larger group and dif­fer­ent gen­er­a­tions, and peo­ple want to look at beau­ti­ful prop­er­ties.


FIRST IM­PRES­SION: Take the time to make the lit­tle things count when pre­par­ing your home for sale .

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