The LUXE Lounge

“You can’t fake goose­bumps...”

Sound+Image - - Cinema Design -

Be­liev­ing that demon­stra­tion is ab­so­lutely key to an un­der­stand­ing of what hi-fi and home cinema can bring to a home, WestCoast Hi-Fi Mid­land re­cently em­barked on cre­at­ing what they hoped would be the ul­ti­mate hi-fi lounge. As a first step, pro­pri­etor and self-con­fessed mu­sic lover Scott Stay ven­tured over East to catch up with a few col­leagues to see how they were set­ting up their larger two-chan­nel speaker rooms.

“Most of the guys I vis­ited are stung by huge rents,” he told Sound+Im­age. “They have very lim­ited space as well as mul­ti­ple lo­ca­tions — not ideal for au­di­tion­ing the large for­mat speak­ers the high-end mar­ket is look­ing for. They make it work through great ser­vice and know-how, but they all agreed that one mas­sive room would be very wel­come. Luck­ily for us our Mid­land store had a very gen­er­ous space avail­able that could po­ten­tially be­come a haven for these larger au­dio­phile sys­tems. So the idea was to cre­ate a high-end hi-fi sys­tem at each end of the lounge, so cus­tomers can eas­ily com­pare be­tween hi-fi of­fer­ings in to­tal pri­vacy from the front of the store.” That was the idea: so where did he start? “The essen­tial step was find­ing a re­ally good sound en­gi­neer that spends his days in cus­tomers’ homes, per­fect­ing acous­tics,” says Scott.

En­ter An­drew Poole, who has been the go-to au­dio and vis­ual pro-cal­i­bra­tor in Western Aus­tralia for more than a decade. Scott started by send­ing An­drew his con­cept for the LUXE Lounge with the ba­sic room di­men­sions — although well aware that An­drew’s cal­cu­la­tions would most likely change these.

“An­drew put all of his years of knowl­edge and state-of-the-art soft­ware into en­sur­ing that every cus­tomer can get to hear ex­actly what our high­end speak­ers are ac­tu­ally ca­pa­ble of” says Scott. “And it worked. I have never had so many clients tell me they have goose­bumps af­ter au­di­tion­ing a sys­tem. And you can’t fake goose­bumps.”

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