Easy, breezy and time­less

No need to iron these threads that also do away with nu­mer­ous out­fit changes

South Burnett Times - - CLOSET - WITH Chan­tay Lo­gan Shop at an­di­amo.com.au

DE­SIGNER Ron­nie San­sonetti doesn’t be­lieve in iron­ing, or in hav­ing to make sev­eral out­fit changes through­out the day. She may have been im­mersed in an image-fo­cused in­dus­try, but the founder of wom­enswear la­bel An­di­amo ar­rived at the more prac­ti­cal mind­set the same way most of us even­tu­ally do.

“I be­gan with a la­bel in the ’80s mak­ing clothes for young, sin­gle girls who en­joyed club­bing,” Ron­nie says.

“That all changed in 1992 when I had two boys and could not find any­thing to wear.

“Raoul, my hus­band, was a cut­ter for a huge Syd­ney man­u­fac­turer that was tak­ing their busi­ness off­shore.

“We were con­fi­dent that there would still be a place for beau­ti­fully made Aus­tralian gar­ments de­signed for Aus­tralian women, so we re­sisted join­ing the huge wave of manufacturers that were go­ing off­shore and ded­i­cated our­selves to build­ing a busi­ness based in Syd­ney us­ing lo­cal manufacturers.”

The flat­ter­ing fit of the la­bel’s capri pants earned ini­tial at­ten­tion, but the range has grown to size­able col­lec­tions that are stocked in stores and on­line.

The cur­rent crop will carry you through an easy, breezy sum­mer by the wa­ter.

“The col­lec­tion is about soft float­ing fab­rics in loose easy-fit shapes that flat­ter and en­hance the body,” Ron­nie says.

“Our core val­ues are about us­ing beau­ti­ful fab­rics to cre­ate clas­sic, wear­able fash­ion for busy women.

“We never pre­tend to be in the fore­front of fash­ion, we’re more about pro­duc­ing use­ful, wear­able clothes.”

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