Peugeot chases a bigger slice
PEUGEOT’S all-new 3008 SUV is hitting our market at just the right time from the point of view of the new Australian importer.
Inchcape, best known here as the importer of Subarus, has taken over from the Sime Darby organisation which had not been performing as well as had been anticipated in recent years in Australia.
At the launch of the new 3008 the managing director of Inchcape, Nick Senior, made it very clear his organisation was serious about doing well in the sales race with both Peugeot and its sister company Citroen. The earliest actions are to cut some lower cost models from the existing range and trim prices slightly.
Similarly, Peugeot 3008 is aimed at buyers looking in the mid and upper ranges and who are not particularly interested in prices, saying they want, “value for money, not the cheapest price … increasingly, Australian buyers are moving in the direction of premium brands”.
Buyers are moving to SUVs instead of passenger cars, probably because most potential buyers are looking to buy a station wagon rather than a 4WD. However, they do want either a tough-looking SUV with 4WD looks – either that or a stylish wagon.
Peugeot 3008 is most definitely in the latter group, with a lovely shape that oozes French flair from every line inside both inside and out. Interestingly, main colour choices and the wheelarch and lower-door trims are offered in different shades from model to model.
As a somewhat amusing side note: Peugeot is not allowed to call this car the three-double-oh-eight.
After a protracted legal stoush with the owners of the 007 James Bond franchise the car maker has to refer to its 3008 as either three-thousand-eight, or three-thousand-and-eight. Great fun, isn't it?
The new 2018 Peugeot 3008 has a fascinating latest-generation Peugeot i-Cockpit.
This consists of a slim, programmable, 12.3-inch screen taking pride of place above the steering wheel.
The wheel is tiny and features not only a flat bottom but a flat top.
Very much in the manner of the latest racing car steering wheels it looks great and works well.
Above the centre of the dash is a more conventional 8.0-inch touchscreen providing information on the comprehensive infotainment system.
Australian Peugeots are powered by either a 1.6L turbo-petrol or 2.0L turbo-diesel engine. Both sit beside a six-speed automatic transmission.
Peugeot 3008 doesn’t really pretend to be an all-wheel-drive vehicle – it only has two-wheel-drive, by way of the front wheels. However, added traction can be gained by using electronic five different modes that can be dialled up to sit conditions and drivers’ tastes.
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French flair inside and out gives the new Peugeot 3008 sensual appeal.