Re­port puts fo­cus on Asian tourism growth

South Western Times - - News - Emily Ace

Nearly 100 South West tourism in­dus­try rep­re­sen­ta­tives at­tended the launch of a tourism re­port on Tues­day, in the hope of at­tract­ing more Asian tourists to the re­gion.

In­dus­try de­vel­op­ment of­fi­cer Mark Ex­eter said the re­gion re­lied too heav­ily on the do­mes­tic mar­ket and needed to ex­pand its hori­zons.

“Places like Singapore and Malaysia are our largest growth mar­kets for the South West re­gion. . .we need to grow the in­ter­na­tional mar­ket,” he said.

He said the rec­om­men­da­tions re­vealed in the South West for Asia re­port equipped tourism providers with prac­ti­cal ad­vice.

“I was lis­ten­ing to the dis­cus­sions which were hap­pen­ing around me and peo­ple were re­ally ex­cited be­cause this was ac­tu­ally giv­ing them some tools to guide into their own busi­nesses to at­tract more busi­ness from Asia to the re­gion,” he said.

“We re­ally need to pack­age up what we have got, so pack­ag­ing up for in­stance winer­ies, restau­rants, tours and ac­com­mo­da­tion, which was one of the key mes­sages.”

Of­fer­ing “ex­pe­ri­en­tial” tourism was also high on the list for Asian tourists, such as meet­ing the fam­i­lies and wine­mak­ers be­hind Bun­bury Geographe’s many winer­ies.

Na­ture tourism was also a pri­or­ity, with Bun­bury’s Dol­phin Dis­cov­ery Cen­tre — which is set to re­open in De­cem­ber — men­tioned as a highly rated ex­pe­ri­ence. Mr Ex­eter said thought should also be given to of­fer­ing na­tive bush tucker. “We re­ally en­cour­age tourism op­er­a­tors and tourism sup­pli­ers to down­load the re­port, have a read and look for ar­eas of rel­e­vant to their own busi­ness,” he said.

Visit bcec.edu.au to view the re­port.

Mark Ex­eter from the SWDC, re­port lead au­thor Michael Volgger and Ca­trin All­sop from Aus­tralia’s South West cel­e­brate the re­port launch.

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