Report puts focus on Asian tourism growth
Nearly 100 South West tourism industry representatives attended the launch of a tourism report on Tuesday, in the hope of attracting more Asian tourists to the region.
Industry development officer Mark Exeter said the region relied too heavily on the domestic market and needed to expand its horizons.
“Places like Singapore and Malaysia are our largest growth markets for the South West region. . .we need to grow the international market,” he said.
He said the recommendations revealed in the South West for Asia report equipped tourism providers with practical advice.
“I was listening to the discussions which were happening around me and people were really excited because this was actually giving them some tools to guide into their own businesses to attract more business from Asia to the region,” he said.
“We really need to package up what we have got, so packaging up for instance wineries, restaurants, tours and accommodation, which was one of the key messages.”
Offering “experiential” tourism was also high on the list for Asian tourists, such as meeting the families and winemakers behind Bunbury Geographe’s many wineries.
Nature tourism was also a priority, with Bunbury’s Dolphin Discovery Centre — which is set to reopen in December — mentioned as a highly rated experience. Mr Exeter said thought should also be given to offering native bush tucker. “We really encourage tourism operators and tourism suppliers to download the report, have a read and look for areas of relevant to their own business,” he said.
Visit bcec.edu.au to view the report.
Mark Exeter from the SWDC, report lead author Michael Volgger and Catrin Allsop from Australia’s South West celebrate the report launch.