Me­dia man nets wins

South Western Times - - Faces & Places - Cal­lum Hunter

Dean Lo­max has rep­re­sented Aus­tralia at the high­est level of masters hockey, playing in count­less in­ter­na­tional tour­na­ments and bring­ing home three World Cup gold medals, all while own­ing and run­ning a suc­cess­ful me­dia busi­ness.

His pas­sion for hockey was ig­nited at the age of nine, when his mother dropped him and his brother off at an un­der-10s train­ing ses­sion for Broth­ers Hockey Club in Townsville.

“I still remember our coach’s name was Desy Malone — that was 42 years ago now and I’ve been playing ever since,” Dean said.

Nat­u­rally well versed in hockey and with pro­gres­sion in­evitable, Dean rep­re­sented Queens­land as a ju­nior be­fore mov­ing across to um­pir­ing at about 16 years of age, but still con­tin­ued to play A-grade club games.

“I was 16 when I got my Queens­land level one badge, which made me one of the youngest um­pires in the State to do so,” he said.

“When the op­por­tu­nity came in 1995 to move over here from Queens­land, the hockey pro­gram was one of the big driv­ers, even though I was here for work.

“As soon as I got over here, I was um­pir­ing lo­cal club hockey but also clas­sic league games in Perth.”

In the fol­low­ing years, Dean found him­self on sev­eral na­tional pan­els for ju­nior grades be­fore even­tu­ally end­ing up on the na­tional league panel.

The pin­na­cle of his hockey ca­reer came in 2014 when he was part of the World Cup-win­ning team.

Af­ter get­ting the call up to the team the year be­fore as a shadow and fill­ing an in­jury po­si­tion in the event lead-up, the ti­tle was the first of three even­tual world cham­pi­onships with the most re­cent be­ing won in Au­gust of this year.

“It doesn’t mat­ter what grade or level I’m playing, I just love get­ting out on the field and giv­ing it a red-hot go for 70 min­utes and see­ing what hap­pens,” he said. Apart from his hockey, Dean is also known as the owner and man­ager of Lo­max Me­dia, a me­dia firm spe­cial­is­ing in TV com­mer­cials and cam­paigns, drone vi­sion, event cov­er­age and screen vi­su­als and train­ing and safety videos.

In 1983, Dean told one of his club coaches that he would not be avail­able for a few weeks while he did work ex­pe­ri­ence as a sport teacher.

As it turned out, the coach was also a pro­duc­tion man­ager at Chan­nel 10 and told Dean he did not want to be a sport teacher and sug­gested he try work­ing in tele­vi­sion — which he did.

At the con­clu­sion of Year 10, Dean went back and did part-time hol­i­day work at the net­work, earn­ing him a per­ma­nent full-time po­si­tion.

“On the first day of Year 11, the pro­duc­tion man­ager walked in, gave me an en­ve­lope and said ‘con­grat­u­la­tions, you’re on’,” Dean said.

Start­ing as a pro­duc­tion as­sis­tant, he climbed through the TV ranks, work­ing as a rov­ing cam­era man, floor man­ager, stu­dio cam­era op­er­a­tor, news direc­tor and na­tional basketball direc­tor.

“I’d come to Bus­sel­ton to um­pire the na­tional un­der-18s and thought ‘wow, nice area’ and went home to Shaz and said ‘hey, nice area over there. If a job came up over there, maybe it’d be an op­tion’,” he said.

Less than two months later, Dean started as the news direc­tor at GWN7 and then later as a free­lancer and cam­era op­er­a­tor.

“We were only go­ing to stay for three years be­fore head­ing back to Syd­ney or Bris­bane . . . we haven’t left yet,” he said.

“Once the busi­ness re­ally took off, it just got too busy try­ing to run it and also work full time.”

Out­side of his busi­ness and playing time, Dean is a na­tional ex­ec­u­tive of masters hockey and on the Hockey Aus­tralia dig­i­tal ad­vi­sory panel while also serv­ing as the web­mas­ter for the Boy­anup Hockey Club.

“In 10 years, I still want to be playing for Oz,” he said. “You pull that green and gold on and run out and see your mates out there and you just can’t help but be com­pletely ab­sorbed by it.”

Dean said none of what he had achieved would have been pos­si­ble with­out the help and con­stant sup­port of his wife Sharon.

“Sharon is absolutely my rock and I can’t thank her enough for ev­ery­thing she does and has done,” he said.

“She knows when I need help and when I need to be left alone, but she is al­ways there for me.”

Pic­ture: Jon Gell­weiler

Dean Lo­max says not ev­ery­body around him may agree, but work comes first over hockey.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.