Shoppers find their outlet
MORE than 20,000 people flocked to Perth’s new DFO on opening day last Wednesday and the crowds showed no signs of slowing throughout the first week of operation. The direct factory outlet has more than 100 specialty retailers at its home on Dunreath Drive near Perth Airport.
IT was pandemonium on Wednesday as hundreds of shoppers waited more than two hours to get a first look at Perth’s new Direct Factory Outlet (DFO) centre.
Traffic management was in place throughout the Perth Airport precinct and parking was at a premium, with the airport’s Car Park A made available free to accommodate overflowing DFO shoppers.
A Welcome to Country, speeches, ribbon cutting ceremony and gourmet breakfast were all part of the VIP celebrations before doors opened to the public at 10am.
Perth MLA John Carey, who raised a bouquet of flowers to officially open the shopping outlet, described Perth as a city on the move, with Yagan Square and now the DFO open, changes to liquor laws and new projects, including the WA Museum and Metronet, all set to transform the City.
“It doesn’t just mean more jobs for the local economy, it doesn’t just mean the economy is going in the right direction, but this development adds to the tourism aspect of Perth
and that is absolutely critical,” he said.
He urged people to continue to support the DFO once the opening bubble had burst.
“If we want these kind of ventures to work in Perth, don’t just turn up once, keep coming back and tell your friends,” he said.
“If we want to champion change in Perth then we all have a responsibility to support these new ventures.”
International retailers including Tommy Hilfiger, Coach and Calvin Klein are joined by well-known national brands including Mimco, Decjuba and MJ Bale at DFO Perth.
Polo Ralph Lauren, Diesel, True Alliance and Stafford Ellinson also opened their first stores in Perth.
The direct factory outlet has more than 100 specialty retailers at its home on Dunreath Drive near Perth Airport.
The centre also has a playground connected to its dining precinct.
The Lindt store opens with free chocolate giveaways.
The crowds start coming through the doors.
Interest in the opening meant traffic was slow and parking at a premium.
The line snakes outside the new DFO.