Shop­pers find their out­let

Southern Gazette (Belmont) - - FRONT PAGE - Belinda Cipri­ano

MORE than 20,000 peo­ple flocked to Perth’s new DFO on open­ing day last Wed­nes­day and the crowds showed no signs of slow­ing through­out the first week of oper­a­tion. The di­rect fac­tory out­let has more than 100 spe­cialty re­tail­ers at its home on Dun­reath Drive near Perth Air­port.

IT was pan­de­mo­nium on Wed­nes­day as hun­dreds of shop­pers waited more than two hours to get a first look at Perth’s new Di­rect Fac­tory Out­let (DFO) cen­tre.

Traf­fic man­age­ment was in place through­out the Perth Air­port precinct and park­ing was at a pre­mium, with the air­port’s Car Park A made avail­able free to ac­com­mo­date over­flow­ing DFO shop­pers.

A Wel­come to Coun­try, speeches, rib­bon cut­ting cer­e­mony and gourmet break­fast were all part of the VIP cel­e­bra­tions be­fore doors opened to the pub­lic at 10am.

Perth MLA John Carey, who raised a bou­quet of flow­ers to of­fi­cially open the shop­ping out­let, de­scribed Perth as a city on the move, with Ya­gan Square and now the DFO open, changes to liquor laws and new projects, in­clud­ing the WA Mu­seum and Metronet, all set to trans­form the City.

“It doesn’t just mean more jobs for the lo­cal econ­omy, it doesn’t just mean the econ­omy is go­ing in the right di­rec­tion, but this de­vel­op­ment adds to the tourism as­pect of Perth

and that is ab­so­lutely crit­i­cal,” he said.

He urged peo­ple to con­tinue to sup­port the DFO once the open­ing bub­ble had burst.

“If we want these kind of ven­tures to work in Perth, don’t just turn up once, keep com­ing back and tell your friends,” he said.

“If we want to cham­pion change in Perth then we all have a re­spon­si­bil­ity to sup­port these new ven­tures.”

In­ter­na­tional re­tail­ers in­clud­ing Tommy Hil­figer, Coach and Calvin Klein are joined by well-known na­tional brands in­clud­ing Mimco, Decjuba and MJ Bale at DFO Perth.

Polo Ralph Lau­ren, Diesel, True Al­liance and Stafford Ellinson also opened their first stores in Perth.

The di­rect fac­tory out­let has more than 100 spe­cialty re­tail­ers at its home on Dun­reath Drive near Perth Air­port.

The cen­tre also has a play­ground con­nected to its din­ing precinct.­mu­ni­ d487350 Pic­ture: David Baylis

Pic­tures: David Baylis­mu­ni­ d487350

The Lindt store opens with free choco­late give­aways.

The crowds start com­ing through the doors.

In­ter­est in the open­ing meant traf­fic was slow and park­ing at a pre­mium.

The line snakes out­side the new DFO.

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