Southern Gazette (South Perth) - - Residential -

THE Real Es­tate In­sti­tute of WA launched a new web­site last week, un­veil­ing a fresh look, added fea­tures and eas­ier nav­i­ga­tion.

The popular real es­tate por­tal was com­pletely over­hauled to im­prove us­abil­ity and work smoothly across all PCs, tablets and mo­bile de­vices.

REIWA in­vested $1.8 mil­lion in the web­site’s de­vel­op­ment and planned to pro­mote the launch in an ex­ten­sive ad­ver­tis­ing cam­paign.

REIWA chief ex­ec­u­tive Neville Pozzi said com­pre­hen­sive feed­back from agents and users helped ce­ment the decision to im­prove the web­site.

“We are very ex­cited about the new web­site and con­fi­dent the pub­lic will embrace it,” he said.

“It is with­out doubt the best prop­erty web­site op­er­ated by any real es­tate in­sti­tute in Aus­tralia and has out­stand­ing lo­cal con­tent.” ex­ec­u­tive man­ager Lisa Ravlich said the new site also fea­tured larger pho­tos, ed­u­ca­tional ma­te­rial for buy­ers, sell­ers and renters and plenty of lo­cal sub­urb in­for­ma­tion in­clud­ing de­mo­graph­ics, life­style op­tions, growth de­tails and in­ter­ac­tive maps.

“In fact, our map­ping re­ally sets us apart from the com­pe­ti­tion – we have part­nered with WA gov­ern­ment’s land reg­is­ter Landgate to high­light prop­erty bound­aries and their di­men­sions, along with wa­ter and sewer con­nec­tions for list­ings,” she said.

Mr Pozzi also said REIWA was se­ri­ous about com­pet­ing with larger com­mer­cial prop­erty web­sites in the mar­ket­place and was de­ter­mined to be­come the go-to place for all West Aus­tralians to achieve their real es­tate goals.

“It’s what the pub­lic has been call­ing for and what our agency mem­bers ex­pect of us,” he said.

Ms Ravlich said the web­site cur­rently reached more than 400,000 prop­erty seek­ers ev­ery month and more than 19,000 unique browsers from WA ev­ery day.

“Our traf­fic is com­prised of gen­uine, in­ter­ested buy­ers from WA, with over 80 per cent of our en­tire site traf­fic vis­it­ing from this State,” she said.

The new is an in­dus­try­owned web­site op­er­ated by REIWA, with all rev­enue be­ing used to im­prove the ser­vices and fa­cil­i­ties of the In­sti­tute for its mem­bers and the pub­lic.

“We are not be­holden to any share­hold­ers, which means we don’t im­pose un­fair con­tracts on agents or charge un­rea­son­able fees,” Mr Pozzi said.

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