REIWA REVAMPS SITE
THE Real Estate Institute of WA launched a new website last week, unveiling a fresh look, added features and easier navigation.
The popular real estate portal was completely overhauled to improve usability and work smoothly across all PCs, tablets and mobile devices.
REIWA invested $1.8 million in the website’s development and planned to promote the launch in an extensive advertising campaign.
REIWA chief executive Neville Pozzi said comprehensive feedback from agents and users helped cement the decision to improve the website.
“We are very excited about the new website and confident the public will embrace it,” he said.
“It is without doubt the best property website operated by any real estate institute in Australia and has outstanding local content.”
Reiwa.com executive manager Lisa Ravlich said the new site also featured larger photos, educational material for buyers, sellers and renters and plenty of local suburb information including demographics, lifestyle options, growth details and interactive maps.
“In fact, our mapping really sets us apart from the competition – we have partnered with WA government’s land register Landgate to highlight property boundaries and their dimensions, along with water and sewer connections for listings,” she said.
Mr Pozzi also said REIWA was serious about competing with larger commercial property websites in the marketplace and was determined to become the go-to place for all West Australians to achieve their real estate goals.
“It’s what the public has been calling for and what our agency members expect of us,” he said.
Ms Ravlich said the website currently reached more than 400,000 property seekers every month and more than 19,000 unique browsers from WA every day.
“Our traffic is comprised of genuine, interested buyers from WA, with over 80 per cent of our entire site traffic visiting from this State,” she said.
The new Reiwa.com is an industryowned website operated by REIWA, with all revenue being used to improve the services and facilities of the Institute for its members and the public.
“We are not beholden to any shareholders, which means we don’t impose unfair contracts on agents or charge unreasonable fees,” Mr Pozzi said.