Southern Gazette (South Perth) - - Fashion -

THE wait is fi­nally over for Perth fans of fash­ion brand Top­shop Top­man, with the re­tailer open­ing to the pub­lic last Fri­day.

Next Ath­leisure chair­man Hil­ton Seskin, the man re­spon­si­ble for bring­ing Top­shop Top­man to Aus­tralia in 2011, jet­ted in from Syd­ney to over­see the fi­nal stages of the mile­stone mo­ment.

Seskin said a Perth flag­ship store had al­ways been high on the agenda and its po­si­tion­ing at the newly revamped Car­il­lon City was es­sen­tial, pro­vid­ing a 102m store frontage and 2190sq m of re­tail space across two floors, fea­tur­ing the same col­lec­tions avail­able in London and New York.

“I’ve been in re­tail for a long time and in fash­ion for about the past 15 years and for me, Top­shop is the most iconic fash­ion brand there is in the world mar­ket,” he said.

“It’s ex­cit­ing to be able to bring some­thing like that to the lo­cal mar­ket and quite ground­break­ing from a re­tail point of view.”

Seskin said while Top­shop Top­man de­picted it­self as a fast fash­ion brand, it was not a fast dis­pos­able fash­ion brand.

“There’s a lot of thought process that goes into the prod­uct range and it is proba- bly one of the few main­stream brands that is so quick to mar­ket from cat­walk to shop floor,” he said.

Seskin said there had been an over­whelm­ing num­ber of job ap­pli­ca­tions.

“It’s al­ways hard when mak­ing selections with great peo­ple miss­ing out, but it’s been re­ally good,” he said.

“The staff are more ex­cited about the open­ing than any­one.

“I’ve seen some of the staff sales go­ing through (last week) and it almost looks like the store has al­ready opened.”

Top­shop Top­man is at 207 Mur­ray Street, Perth.

Pic­ture: An­drew Ritchie

Top­shop Aus­tralia chief ex­ec­u­tive Hil­ton Seskin with business man­ager Angie Wright, Top­man per­sonal shop­per Tif­fany Green and Top­shop per­sonal shop­per Brid­get Hud­son.

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