Southern Gazette (South Perth) - - Film -

THE Mule co-writer, co-di­rec­tor and star An­gus Samp­son is mak­ing a pi­o­neer­ing move for the Aus­tralian film in­dus­try.

The black com­edy film, about a first-time drug mule caught by the au­thor­i­ties, also star­ring Hugo Weav­ing and Noni Ha­zle­hurst, will be re­leased on iTunes and other dig­i­tal plat­forms on Novem­ber 21 and simultaneously in USA, Canada and New Zealand.

The trailer was the third high­est viewed on iTunes when it was re­leased.

Samp­son, who co-wrote the film with friend In­sid­i­ous costar and Saw cre­ator Leigh Whan­nell, said a dig­i­tal down­load re­lease put po­ten­tial audi- ences on a level play­ing field when it came to ac­cess­ing and see­ing the film.

“We wanted to put the viewer first the whole time, we want them to see it when and how they want,” he said. “Leigh and I love go­ing to see films, but we un­der­stand it is dif­fi­cult to get lives sorted, to get to the cin­ema, or­gan­ise babysit­ters, park­ing.

“For us, we want the peo­ple liv­ing in Ger­ald­ton to have the same op­por­tu­nity to see it at the same time as peo­ple in Perth, so we thought we could do some­thing pi­o­neer­ing.”

He said it had too long been the prac­tice of dis­trib­u­tors and ex­hibitors to not put the au­di­ence first.

Samp­son is no stranger to films suf­fer­ing at the hands of dis­trib­u­tors and stag­gered re­lease dates.

He re­cently starred in the Aus­tralian hor­ror/com­edy 100 Bloody Acres, which had its premiere at the Mel­bourne Film Fes­ti­val in 2012 but did not re­ceive a the­atri­cal re­lease un­til a year later.

“There are so many peo­ple in­volved in the re­lease of films; you sign an agree­ment with terms, which means other peo­ple de­ter­mine how it is re­lease,” he said.

“There is no doubt that the mak­ers of that film wanted to do it their own way.”

An­gus Samp­son stars in TheMule, which will be re­leased on iTunes on Novem­ber 21.

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