THEMULE DANCES TO ITS OWN TUNE
THE Mule co-writer, co-director and star Angus Sampson is making a pioneering move for the Australian film industry.
The black comedy film, about a first-time drug mule caught by the authorities, also starring Hugo Weaving and Noni Hazlehurst, will be released on iTunes and other digital platforms on November 21 and simultaneously in USA, Canada and New Zealand.
The trailer was the third highest viewed on iTunes when it was released.
Sampson, who co-wrote the film with friend Insidious costar and Saw creator Leigh Whannell, said a digital download release put potential audi- ences on a level playing field when it came to accessing and seeing the film.
“We wanted to put the viewer first the whole time, we want them to see it when and how they want,” he said. “Leigh and I love going to see films, but we understand it is difficult to get lives sorted, to get to the cinema, organise babysitters, parking.
“For us, we want the people living in Geraldton to have the same opportunity to see it at the same time as people in Perth, so we thought we could do something pioneering.”
He said it had too long been the practice of distributors and exhibitors to not put the audience first.
Sampson is no stranger to films suffering at the hands of distributors and staggered release dates.
He recently starred in the Australian horror/comedy 100 Bloody Acres, which had its premiere at the Melbourne Film Festival in 2012 but did not receive a theatrical release until a year later.
“There are so many people involved in the release of films; you sign an agreement with terms, which means other people determine how it is release,” he said.
“There is no doubt that the makers of that film wanted to do it their own way.”
Angus Sampson stars in TheMule, which will be released on iTunes on November 21.