CHRISTMAS IS A GOOD TIME TO SELL
HOME owners hesitant to list their homes between now and New Year’s Day should rethink their decision, according to independent real estate agency Jones Ballard Property Group.
Jones Ballard principal Nik Jones said the idea that houses do not sell during the holiday season, often regarded as an off-peak period, was an increasingly outdated notion.
He said sellers should not be discouraged from remaining on the market across the festive season and early New Year.
Mr Jones believed buyer behaviour in fact suggested homes listed during the holiday period were likely to attract the interest of genuine and motivated buyers who finally had time to look at houses for sale.
“Perth metropolitan property listing numbers traditionally demonstrate a slowdown from the middle of December, with many sellers not prepared to market before midJanuary,” he said.
“There are unique advantages to being available on the market over the festive periods that are often underestimated.”
Mr Jones said it was a misconception buyers went into hibernation over Christmas.
“Thanks to internet property listings, finding a new home is a 24/7, 365-day operatio,” he said.
“Further to that, there is generally greater buyer accessibility between December and January; it may be a busy time socially but, free from their usually busy work schedule, many dedicated buyers have more time up their sleeves and the desire to scout properties that interest them.”
Mr Jones said his office experienced steady inquiries during the holiday season every year.
“It is not uncommon for our company to secure several sales during the Christmas/ New Year break or even secure sales right on Christmas Eve,” he said.
Another group of buyers came off the back of a competitive spring sales seasons, with those who missed out on their dream home often extra-determined to secure a property before the New Year.
Likewise, buyers who had sold during the same spring period would be on the hunt for their next home.
“The buyers we meet during this period are generally motivated and mean business,” Mr Jones said.
“While home opens may not be as effective this time of the year, viewing appointments with qualified, motivated buyers can yield great results.”
Mr Jones said the common misconception surrounding listing over Christmas often meant many sellers took their properties off the market, meaning there was less competition for those staying on.
“Less competition plus highly motivated buyers is a winning formula any time of the year for selling a house,” he said.
Similarly, the festive buying season was timely for buyers with young families who were keen to beat the early New Year market and secure a settlement well before the school year commences.
“Convenience is king in this case,” Mr Jones said.
“The moral of the story is that sellers should not be deterred from listing across the holiday period.”