CHRIST­MAS IS A GOOD TIME TO SELL

Southern Gazette (South Perth) - - Residential -

HOME own­ers hes­i­tant to list their homes be­tween now and New Year’s Day should re­think their decision, ac­cord­ing to in­de­pen­dent real es­tate agency Jones Bal­lard Prop­erty Group.

Jones Bal­lard prin­ci­pal Nik Jones said the idea that houses do not sell dur­ing the hol­i­day sea­son, of­ten re­garded as an off-peak pe­riod, was an in­creas­ingly out­dated no­tion.

He said sell­ers should not be dis­cour­aged from re­main­ing on the mar­ket across the fes­tive sea­son and early New Year.

Mr Jones be­lieved buyer be­hav­iour in fact sug­gested homes listed dur­ing the hol­i­day pe­riod were likely to at­tract the in­ter­est of gen­uine and mo­ti­vated buy­ers who fi­nally had time to look at houses for sale.

“Perth met­ro­pol­i­tan prop­erty list­ing num­bers tra­di­tion­ally demon­strate a slow­down from the mid­dle of De­cem­ber, with many sell­ers not pre­pared to mar­ket be­fore midJan­uary,” he said.

“There are unique ad­van­tages to be­ing avail­able on the mar­ket over the fes­tive pe­ri­ods that are of­ten un­der­es­ti­mated.”

Mr Jones said it was a mis­con­cep­tion buy­ers went into hi­ber­na­tion over Christ­mas.

“Thanks to in­ter­net prop­erty list­ings, find­ing a new home is a 24/7, 365-day op­er­a­tio,” he said.

“Fur­ther to that, there is gen­er­ally greater buyer ac­ces­si­bil­ity be­tween De­cem­ber and Jan­uary; it may be a busy time so­cially but, free from their usu­ally busy work sched­ule, many ded­i­cated buy­ers have more time up their sleeves and the de­sire to scout prop­er­ties that in­ter­est them.”

Mr Jones said his of­fice ex­pe­ri­enced steady in­quiries dur­ing the hol­i­day sea­son ev­ery year.

“It is not un­com­mon for our company to se­cure sev­eral sales dur­ing the Christ­mas/ New Year break or even se­cure sales right on Christ­mas Eve,” he said.

Another group of buy­ers came off the back of a com­pet­i­tive spring sales sea­sons, with those who missed out on their dream home of­ten ex­tra-de­ter­mined to se­cure a prop­erty be­fore the New Year.

Like­wise, buy­ers who had sold dur­ing the same spring pe­riod would be on the hunt for their next home.

“The buy­ers we meet dur­ing this pe­riod are gen­er­ally mo­ti­vated and mean business,” Mr Jones said.

“While home opens may not be as ef­fec­tive this time of the year, view­ing ap­point­ments with qual­i­fied, mo­ti­vated buy­ers can yield great re­sults.”

Mr Jones said the common mis­con­cep­tion sur­round­ing list­ing over Christ­mas of­ten meant many sell­ers took their prop­er­ties off the mar­ket, mean­ing there was less com­pe­ti­tion for those stay­ing on.

“Less com­pe­ti­tion plus highly mo­ti­vated buy­ers is a win­ning for­mula any time of the year for sell­ing a house,” he said.

Sim­i­larly, the fes­tive buy­ing sea­son was timely for buy­ers with young fam­i­lies who were keen to beat the early New Year mar­ket and se­cure a set­tle­ment well be­fore the school year com­mences.

“Con­ve­nience is king in this case,” Mr Jones said.

“The moral of the story is that sell­ers should not be de­terred from list­ing across the hol­i­day pe­riod.”

Nik Jones.

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