As fresh as the news
WHEN Community Newspaper Group began 30 years ago, another Perth icon started – Puffin Fresh donuts.
Owner Jim Pearson said he was working as a carpenter, but realised there was more money to be made elsewhere.
“When I was a carpenter I was earning $35,000 a year but when I went into doughnuts I earned $230,000, netting $100,000 a year,” he said.
Mr Pearson originally moved to Perth to play hockey and that was when he met fellow club member and donut lover David Meeres.
Mr Meeres started Puffin Fresh when White Wings contacted him and said they were sending someone over to Australia from the USA to show him how to make Puffin Fresh donuts.
Mr Pearson had his first taste of Puffin Fresh donuts in August 1986, when there were 13 stores.
The entrepreneur has since whittled that down to three stores – at Belmont, Joondalup and Armadale.
“I sold many of the stores because rent got to the stage where they just weren’t viable,” he said.
“Even at Carousel we were paying $1900 a month many years ago, and now our rent is more like $9000 a month.
“I look around and think where have all of the ice cream and doughnut shops gone, because the reality is the turnover hadn’t gone up as much as rent,” Mr Pearson said.
But the challenge of keeping his customers happy is something he lives for.
“I am getting too old and I shouldn’t be in it, but it’s the challenge of producing good product, which to me is an art form,” he said.
He has been a loyal Community reader for the past 30 years and said he wouldn’t be without his weekly edition.
“It’s great to have a paper that promotes local issues,” he said.
Puffin Dresh Donuts owner and loyal Community Newspapers reader Jim Pearson.