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Southern Gazette (South Perth) - - News -

WHEN Com­mu­nity News­pa­per Group be­gan 30 years ago, another Perth icon started – Puf­fin Fresh donuts.

Owner Jim Pear­son said he was work­ing as a car­pen­ter, but re­alised there was more money to be made else­where.

“When I was a car­pen­ter I was earn­ing $35,000 a year but when I went into dough­nuts I earned $230,000, net­ting $100,000 a year,” he said.

Mr Pear­son orig­i­nally moved to Perth to play hockey and that was when he met fel­low club mem­ber and donut lover David Meeres.

Mr Meeres started Puf­fin Fresh when White Wings con­tacted him and said they were send­ing some­one over to Aus­tralia from the USA to show him how to make Puf­fin Fresh donuts.

Mr Pear­son had his first taste of Puf­fin Fresh donuts in Au­gust 1986, when there were 13 stores.

The en­tre­pre­neur has since whit­tled that down to three stores – at Bel­mont, Joon­dalup and Ar­madale.

“I sold many of the stores be­cause rent got to the stage where they just weren’t vi­able,” he said.

“Even at Carousel we were pay­ing $1900 a month many years ago, and now our rent is more like $9000 a month.

“I look around and think where have all of the ice cream and dough­nut shops gone, be­cause the re­al­ity is the turnover hadn’t gone up as much as rent,” Mr Pear­son said.

But the chal­lenge of keep­ing his cus­tomers happy is some­thing he lives for.

“I am get­ting too old and I shouldn’t be in it, but it’s the chal­lenge of pro­duc­ing good prod­uct, which to me is an art form,” he said.

He has been a loyal Com­mu­nity reader for the past 30 years and said he wouldn’t be with­out his weekly edi­tion.

“It’s great to have a pa­per that pro­motes lo­cal is­sues,” he said.

Pic­ture: Will Rus­sell

Puf­fin Dresh Donuts owner and loyal Com­mu­nity News­pa­pers reader Jim Pear­son.­mu­ni­ d440545

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