From FIFO to fash­ion

Southern Gazette (South Perth) - - STREET WATCH -

THE pow­ers of so­cial me­dia have trans­formed a River­vale res­i­dent’s small busi­ness into an in­ter­na­tional suc­cess.

Monique Mor­ley has mas­tered the jug­gling act, split­ting her time be­tween FIFO min­ing work, univer­sity stud­ies and pri­vate busi­ness ven­tures.

The 22-year-old eas­ily swaps be­tween high vis vests and lace.

She has spent the past few years work­ing to ce­ment her­self in the Perth fash­ion scene through her lin­gerie brand In­ti­mates by Monique.

“The brand is about af­ford­able lux­ury, so soft beau­ti­ful laces sourced from around the world to cre­ate unique and dainty pieces for the wild at heart,” Ms Mor­ley said of her orig­i­nal de­signs.

In­ti­mates by Monique started from hum­ble be­gin­nings, but now the brand ships to cus­tomers world­wide, to which Ms Mor­ley cred­its so­cial me­dia.

“So­cial me­dia has been such an in­cred­i­ble help; one third of my sales are from across the world, it’s amaz­ing,” Ms Mor­ley said.

“It took me around six to eight months to grow my brand’s fol­low­ing but I think if you love some­thing and are pas­sion­ate, you don’t need to try, it lifts it­self.”

Now In­ti­mates by Monique boasts more than 1000 likes on Face­book and 5000 fol­low­ers on In­sta­gram.

De­spite start­ing as a hobby, the brunette beauty said she planned to make her de­sign­ing work her sole in­come in the fu­ture.

“At the mo­ment I’m work­ing in the mines as a FIFO worker, which pays for my trips to source fab­rics and trims,” Ms Mor­ley said.

“But In­ti­mates by Monique is my pas­sion and hobby and soon it’ll be my full-time job.”

Not lim­ited to lin­gerie, Ms Mor­ley also de­signs sleep­wear and dresses for her sis­ter la­bel Rab­bit Rab­bit the La­bel.

“Ev­ery­thing In­ti­mates by Monique is de­signed by me and all my dresses and lin­gerie are made by me, but Rab­bit Rab­bit the La­bel in­cludes py­ja­mas and night­ies and I have peo­ple mak­ing them for me,” she said.

“Swimwear is on the hori­zon for the new year.”

Pic­ture: Jon Hew­son­mu­ni­ d447977

Multi-tal­ented Monique Mor­ley.

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