Southern Gazette (South Perth) - - RESIDENTIAL -

AS part of a na­tional move, Ray White Group’s highly suc­cess­ful Bur­swood of­fice has been re­branded Ray White Com­mer­cial WA.

The change was in line with sim­i­lar strate­gies in the group’s com­mer­cial op­er­a­tions in Bris­bane, Syd­ney and Mel­bourne.

Ray White di­rec­tor and chief ex­ec­u­tive Dan White said the Bur­swood of­fice – headed by prop­erty in­dus­try vet­eran Russ Parham – was ideally po­si­tioned to lead the group’s com­mer­cial busi­ness in the state.

“The Bur­swood team has been hugely suc­cess­fully since they joined the group five years ago,” he said. “In the first seven months of the 2015-16 fi­nan­cial year, the of­fice trans­acted in ex­cess of $65 mil­lion of real es­tate in what has been a chal­leng­ing com­mer­cial and in­dus­trial prop­erty mar­ket in Perth.”

Mr Parham said the name change bet­ter re­flected the agency’s role in the lo­cal mar­ket.

“It is a sig­nif­i­cant de­vel­op­ment for our busi­ness as well as the Ray White Group and it po­si­tions Ray White Com­mer­cial WA to of­fer the best to the mar­ket and con­tinue to achieve out­stand­ing re­sults for ex­ist­ing and new clients,” he said.

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