Friends frame their success
THE brainchild of two best friends, Shift Creative is more than just a photography service. The boutique fashion and photography commercial is the innovation of Como’s Jessica Yeh and Shelley’s Juliet Chen.
While the brand is most commonly known for its photography work, Shift Creative also boasts a solid background in commercial fashion printing in lookbooks, displays and more.
Shop&Style Specialists director Kirsty Noakes got the lowdown from the successful businesswomen at the recent WA Fashion Awards.