Brand­ing boost for busi­ness

Southern Gazette (South Perth) - - NEWS -

THE City of Bel­mont launched its Bel­mont Busi­ness Park brand to the lo­cal busi­ness com­mu­nity this week.

The park is in a gate­way be­tween the Perth CDB, Perth Air­port and in­dus­trial ar­eas to the south.

Bel­mont Mayor Phil Marks said it had been un­der­go­ing a trans­for­ma­tion from its pre­vi­ous in­dus­trial char­ac­ter to a more di­verse mixed-use busi­ness des­ti­na­tion.

He said the launch of the brand was an ex­cit­ing step for the area and en­cour­aged lo­cal busi­nesses to get in­volved and help pro­mote the park.

“The area’s im­por­tance was first iden­ti­fied by the City of Bel­mont in the late 1990s and has been a con­tin­ual fo­cus for de­vel­op­ment since that time,” Cr Marks said.

“To­day it is home to more than 800 busi­nesses from a di­verse range of in­dus­tries and sec­tors, em­ploy­ing more than 9000 work­ers.

It was also close to the Bel­mont town cen­tre.

“A $12 mil­lion trans­port in­fra­struc­ture up­grade, partly funded by the Fed­eral Govern­ment, is un­der­way in the park that will en­sure this unique precinct con­tin­ues to at­tract a vi­brant mix of in­no­va­tive busi­nesses,” he said.

The Bel­mont Busi­ness Park logo was made up of stylised lines rep­re­sent­ing the con­nec­tion of the roads and net­works in the area to form the let­ters BBP – Bel­mont Busi­ness Park.

“I en­cour­age you all to get be­hind the s Park – Gate­way to Op­por­tu­nity Brand and help us pro­mote this unique hub as a vi­brant busi­ness com­mu­nity,” Cr Marks said. Busi­nesses in the Bel­mont Busi­ness Park can con­tact the city to ob­tain copies of the logo.

Coun­cil­lors Bernie Ryan, Margie Bass, Mayor Phil Marks and Janet Pow­ell at the Bel­mont Busi­ness Park brand launch.

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