Branding boost for business
THE City of Belmont launched its Belmont Business Park brand to the local business community this week.
The park is in a gateway between the Perth CDB, Perth Airport and industrial areas to the south.
Belmont Mayor Phil Marks said it had been undergoing a transformation from its previous industrial character to a more diverse mixed-use business destination.
He said the launch of the brand was an exciting step for the area and encouraged local businesses to get involved and help promote the park.
“The area’s importance was first identified by the City of Belmont in the late 1990s and has been a continual focus for development since that time,” Cr Marks said.
“Today it is home to more than 800 businesses from a diverse range of industries and sectors, employing more than 9000 workers.
It was also close to the Belmont town centre.
“A $12 million transport infrastructure upgrade, partly funded by the Federal Government, is underway in the park that will ensure this unique precinct continues to attract a vibrant mix of innovative businesses,” he said.
The Belmont Business Park logo was made up of stylised lines representing the connection of the roads and networks in the area to form the letters BBP – Belmont Business Park.
“I encourage you all to get behind the s Park – Gateway to Opportunity Brand and help us promote this unique hub as a vibrant business community,” Cr Marks said. Businesses in the Belmont Business Park can contact the city to obtain copies of the logo.
Councillors Bernie Ryan, Margie Bass, Mayor Phil Marks and Janet Powell at the Belmont Business Park brand launch.