Business de­liv­ers fash­ion op­tions

Southern Gazette (South Perth) - - NEWS -

FRUS­TRATED by her own ex­pe­ri­ence to find a qual­ity and stylish ma­ter­nity dress to wear to a friend’s wed­ding, a Vic­to­ria Park res­i­dent was in­spired to make a change.

Mother of two Ni­cole Cox-Ber­toldo said she could not jus­tify spend­ing hun­dreds of dol­lars on a ma­ter­nity dress she would only wear once.

To help other women in the same sit­u­a­tion, her new business Belle of the Bump was born.

Belle of the Bump is a home business of­fer­ing moth­ers-to-be ma­ter­nity gowns and dresses to rent for spe­cial events.

Ms Cox-Ber­toldo said while there were dozens of dress hire busi­nesses in Perth, she could not find any­thing that catered for ex­pect­ing moth­ers.

“I bought a cou­ple of ma­ter­nity dresses on­line but when they ar­rived they weren’t what I was look­ing for; the qual­ity was poor or they weren’t com­fort­able dur­ing late preg­nancy,” she said.

“Pay­ing $300, $400 or $500 for a ma­ter­nity dress can be re­stric­tive for any ex­pand­ing fam­ily, let alone when you will only get lim­ited wear out of it.”

Ms Cox-Ber­toldo’s business idea came to her when she re­alised other women would be in the same po­si­tion.

“There re­ally is a niche mar­ket of mums-to-be who see value in hir­ing spe­cial oc­ca­sion wear, es­pe­cially at a time when you don’t need added ex­pense be­cause you’re al­ready deck­ing out on all the baby needs,” she said.

Visit belle­ofthe­

Pic­ture: Jon Hew­son­mu­ni­ d456646

Tania Hal­i­day, of Min­da­ree, tries out one of Ni­cole Cox-Ber­toldo’s dresses.

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