Business delivers fashion options
FRUSTRATED by her own experience to find a quality and stylish maternity dress to wear to a friend’s wedding, a Victoria Park resident was inspired to make a change.
Mother of two Nicole Cox-Bertoldo said she could not justify spending hundreds of dollars on a maternity dress she would only wear once.
To help other women in the same situation, her new business Belle of the Bump was born.
Belle of the Bump is a home business offering mothers-to-be maternity gowns and dresses to rent for special events.
Ms Cox-Bertoldo said while there were dozens of dress hire businesses in Perth, she could not find anything that catered for expecting mothers.
“I bought a couple of maternity dresses online but when they arrived they weren’t what I was looking for; the quality was poor or they weren’t comfortable during late pregnancy,” she said.
“Paying $300, $400 or $500 for a maternity dress can be restrictive for any expanding family, let alone when you will only get limited wear out of it.”
Ms Cox-Bertoldo’s business idea came to her when she realised other women would be in the same position.
“There really is a niche market of mums-to-be who see value in hiring special occasion wear, especially at a time when you don’t need added expense because you’re already decking out on all the baby needs,” she said.
Tania Haliday, of Mindaree, tries out one of Nicole Cox-Bertoldo’s dresses.