Good ser­vice leads to award

Southern Gazette (South Perth) - - OPINION -

SER­VICE is the un­der­ly­ing prin­ci­ple be­hind the 23rd Bel­mont and Western Aus­tralian new busi­ness of the year award win­ner Air­port Apart­ments by Au­rum.

“I’m para­noid about it,” gen­eral man­ager Michael Kar said.

The Red­cliffe short-stay apart­ments opened in March 2013 and since then have won ac­co­lades in­clud­ing TripAd­vi­sor’s 2016 Cer­tifi­cate of Ex­cel­lence.

Ac­cord­ing to Mr Kar it was a guest and not ho­tel staff who nom­i­nated the short-stay apart­ments for the 23rd Bel­mont and Western Aus­tralian Busi­ness Awards.

“Ev­ery morn­ing when I wake up the first thing I do is check Sur­vey Mon­key,” Mr Kar said.

“But re­ally, it is im­por­tant to see what our guests thought of their stay, our guests are peo­ple – not statis­tics.”

He is crit­i­cal of the ap­proach many Aus­tralian busi­nesses take to­wards their clients, par­tic­u­larly those from Asia.

“Na­tion­ally and even at gov­ern­ment level we do not un­der­stand the cul­ture of our Asian trad­ing part­ners,” he said.

Owned by a lo­cal fam­ily, who have lived in the area for 25 years, the apart­ments tend to at­tract peo­ple work­ing in mid­dle man­age­ment who need to be close to the CBD and the do­mes­tic and in­ter­na­tional air­ports.

“Sur­pris­ingly we also have a lot of fam­i­lies as guests.

“They ar­rive in Perth and want to rest be­fore catch­ing their flight or driv­ing home,” Mr Kar said.

On be­ing awarded best new busi­ness, Mr Kar said he felt in­cred­i­bly hum­bled and cred­ited his “fan­tas­tic” op­er­a­tions man­ager Ni­cola Mur­phy and staff.

Pic­ture: Jon Hew­son­mu­ni­ d461791

Ni­cola Mur­phy with duty man­ager Nick Als­ford and Michael Kar.

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