Southern Gazette (South Perth) - - OPINION -

PIC­TURES of lit­tle Pierre in the Save the Chil­dren ad­verts on TV are heart­break­ing, but I won­der how many $10 do­na­tions will have to be made to cover the cost of all the ad­ver­tis­ing be­fore they start to help the lit­tle boy.

Out of cu­rios­ity I timed one of the ad­verts - they run for 80 sec­onds, which adds up to quite a lot of money in the ad­ver­tis­ing world. V. GUEST, Lyn­wood.

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