In­no­va­tion takes the cake

Southern Gazette (South Perth) - - STREET WATCH -

WHEN Fran­cois Ga­land opened his bak­ery a year ago, he was pre­pared for the long hours and hard slog needed to start a busi­ness.

The French pas­try chef has owned numer­ous busi­nesses but says you can never stop learn­ing and researching the lat­est trends.

“Cake and pas­tries are like fash­ion; the ba­sic style re­mains the same but the fin­ish­ing touches and de­sign are al­ways chang­ing,” Ga­land said.

“Peo­ple want in­no­va­tion, some­thing that makes them say ‘wow!’.”

That’s why he is ex­tend­ing his web­site to in­clude cus­tom-made cakes and cater­ing for par­ties de­liv­ered straight to the door.

Apart from en­abling small lo­cal shops to ex­tend their mar­ket, so­cial me­dia is also a valu­able re­search and mar­ket­ing tool.

“So­cial me­dia is a must; if peo­ple are fol­low­ing you there is a bet­ter chance they will visit your shop,” Ga­land said.

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