SIX WAYS TO STAY AHEAD

Southern Gazette (South Perth) - - STREET WATCH -

1. Don't waste time be­ing all things to all peo­ple – be spe­cific about your­tar­get mar­ket. 2. Tap into some trends. 3. Do some di­rect mar­ket­ing to your au­di­ence through ad­ver­tis­ing or so­cial me­dia. 4. Stay up to date with changes in your in­dus­try: the more ex­pert you seem, the more

you can charge and the bet­ter your chance of re­turn busi­ness. 5. Keep ask­ing your­self: “How can I do things bet­ter and dif­fer­ently?” 6. Spend a few hours ev­ery month work­ing on how to de­velop your busi­ness.

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