Drive to feed 61,000
SHOPPERS URGED TO HELP FOODBANK
FOODBANK is in the midst of its biggest annual public food appeal, “Shop & Share”, partnering with supermarket giant Woolworths.
Nearly 61,000 people across Western Australia seek assistance for food relief each month.
To meet this need, an additional 60,393 meals are still required above what is currently being provided.
The Foodbank campaign matches donations of products from some of Australia’s top brands with customer purchases at Woolworths during the month of July. Local customers can help support the campaign, triggering a one-for-one donation each time they purchase a participating brand’s product at Woolworths stores in WA.
In 2016, the campaign raised 13 million meals for Australians in need.
“Shop & Share provides us with an opportunity to remind Australians about the ongoing issue of hunger affecting so many families, individuals and children, at the same time as securing additional food to assist them,” Foodbank Australia’s CEO Brianna Casey said.
“We’ve been overwhelmed by the support from the brands in the campaign and now we’re relying on local West Australian shoppers for their support to help us provide crucial food relief.”
Woolworths general manager of operations in WA, Robert Moffat, said his company was proud to be getting behind Foodbank's campaign.
“All customers need to do to play their part is purchase one of the many participating products across our stores when they shop with us in July and know that by supporting the brands that support Foodbank, they will be helping families in need across the region,” Mr Moffat said.
Participating brands include the Woolworths food range, Ardmona, Devondale, John West, Chicken Tonight and Old El Paso.