TECH TALK

Southern Gazette (South Perth) - - NEWS -

MANY busi­nesses would love to ad­ver­tise on tele­vi­sion but sim­ply can’t af­ford it. Or can you?

And what if the viewer could not change the chan­nel, or fast for­ward, dur­ing your ad? Sounds good.

If you want a cap­tured tele­vi­sion au­di­ence at a frac­tion of the price, catch-up tv might be for you – 15 and 30 sec­ond non-skip­pable video slots, usu­ally streamed via app or from the provider’s web­site, in­clud­ing live stream ser­vices.

Catch-up TV is be­com­ing an en­trenched part of home view­ing, with the added ad­van­tage that not only can it be watched on the main TV, but also lap­tops, phones, tablets, set­top boxes and even some gam­ing con­soles.

Ad­ver­tis­ing on catch-up TV is pro­gram­matic, mean­ing in­tel­li­gent sys­tems will find the right au­di­ence for your brand and prod­ucts and de­liver it to the right chan­nel. NewsX­tend can buy these bun­dled pack­ages for you.

The cost starts from $4000 a month for 40,000 Im­pres­sions and us­ing our NewsX­tend prod­uct, we can track and re­port on the traf­fic that comes through to your web­site. So a busi­ness will be able to see how many times their com­mer­cial ap­peared and how many of the peo­ple that viewed it, clicked on their ad to view their web­site.

Also we can pro­file the viewer by their lo­ca­tion through their IP ad­dress, so we can de­liver tar­geted ads to the right per­son.

So all of a sud­den, you have a presence in any TV show on chan­nels 10, 11, ONE, 9, 9GEM, 9GO, 7, 7two,7flix, 7mate, 7Ten­nis, 7Live and the Multi-Chan­nel Net­work, which is part­nered with Ten­play and also in­cludes the Fox­tel Net­work sports chan­nels and sports live stream­ing plat­form on the Fox­tel App.

Ac­cord­ing to a re­search re­port pro­duced by IAB, 82 per cent of Aus­tralian con­sumers are watch­ing dig­i­tal video each month and the video mar­ket is ex­pe­ri­enc­ing 58 per cent year-onyear growth.

“This is the first time in his­tory when mar­keters can gain all of the ben­e­fits pro­vided by tra­di­tional TV ad­ver­tis­ing cou­pled with the ad­vanced tar­get­ing and de­tailed re­port­ing they've come to ex­pect from dig­i­tal me­dia buy­ing,” iab Aus­tralia said in a re­cent blog.

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