Spec­tur of suc­cess looms large

Southern Telegraph - - News - Ai­den Boy­ham

Nav­i­gat­ing the tricky wa­ters of busi­ness and driv­ing new start-ups for­ward can be a tough task for even the best op­er­a­tors, but for Kar­nup’s Peter Holton, tak­ing an idea and build­ing it up from noth­ing is some­thing he thrives on.

Now man­ag­ing director of tech­se­cu­rity out­fit Spec­tur, Peter has had a var­ied and colour­ful ca­reer.

One of his first big suc­cesses came in the Marin moun­tain bike busi­ness, which even­tu­ally saw him and his sales team sell­ing 25,000 high-end bikes at $800-plus.

Af­ter about a decade in the bike busi­ness, he took up an op­por­tu­nity to in­vest in the 49er, a high-per­for­mance sail­ing dinghy.

The in­vest­ment proved to be a huge suc­cess af­ter the 49er was cho- sen as an Olympic-class prod­uct, get­ting its first out­ing at the Syd­ney 2000 Olympics — and it’s still go­ing strong, hav­ing fea­tured at the Rio 2016 Olympics in Brazil.

A move to WA from the UK in 2000 was fol­lowed by a suc­cess­ful ven­ture into the cof­fee in­dus­try.

But its Peter’s project with Spec­tur that has him ex­cited for what could “the best idea yet.”

Now of­fer­ing so­lar-pow­ered se­cu­rity cam­era sys­tems con­nected to 3G and 4G net­works, Spec­tur’s ori­gins saw Peter go into busi­ness with his neigh­bour, Richard Wilkins.

“He showed me some of what he was plan­ning and it was quite ap­par­ent that he was a good en­gi­neer but he didn’t know too much about the sales and mar­ket­ing side of things; so I started to help him along with that,” Peter said.

“I got more and more in­ter­ested in the project so I in­vested in it my­self.”

Ini­tially start­ing by sell­ing sys­tems in WA, Spec­tur’s stature in the mar­ket has grown steadily, with more than 50 per cent of sales head­ing in­ter­state last year.

“There are a cou­ple of other smaller play­ers but no­body has re­ally got in and tried to own the mar­ket,” Peter said.

“Our vi­sion is to be­come so good at what we do in this space that we could be­come the mar­ket leader.”

Look­ing to con­tinue its growth and ex­pan­sion with of­fices to come in Mel­bourne and later Syd­ney, Spec­tur re­cently landed on the ASX and raised $4.5 mil­lion through its ini­tial pub­lic of­fer­ing.

When asked for ad­vice on how bud­ding en­trepreneurs could tap new mar­kets, Peter urged them to keep it sim­ple and to never, ever stop ask­ing their cus­tomers ques­tions.

Peter Holton has had a var­ied ca­reer in busi­ness over­seas and in WA.

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