Pa­per’s reach un­equalled

Southern Telegraph - - News - Gareth McKnight

The Tele­graph is pleased to an­nounce that the lat­est read­er­ship sta­tis­tics con­firm the pub­li­ca­tion’s po­si­tion as the most-cir­cu­lated weekly re­gional news­pa­per in WA.

An au­dit con­ducted by Ip­sos Me­di­aCT for the 12 months to June 30 shows the Tele­graph has a cir­cu­la­tion of 53,734 and an av­er­age is­sue read­er­ship of 50,000.

By com­par­i­son, the Week­end Courier, which closed its Rock­ing­ham of­fice last month, has a cir­cu­la­tion of 42,789 and an av­er­age is­sue read­er­ship of 31,000.

WA Re­gional News­pa­pers gen­eral man­ager Ian Jones said the Tele­graph’s po­si­tion as the only news­pa­per based in the greater Rock­ing­ham re­gion was crit­i­cal to the pub­li­ca­tion’s con­tin­ued fo­cus on the com­mu­nity.

“Our com­mit­ment to lo­cal news is un­equalled as is the value we of­fer to our cus­tomers,” he said.

“When you con­sider the reach we have, this is out­stand­ing value and pro­vides a fan­tas­tic op­por­tu­nity for our ad­ver­tis­ers to get their mes­sage di­rect to cus­tomers.”

Rock­ing­ham busi­ness The Project Peo­ple have ad­ver­tised with the Tele­graph since 2007, with Grant West re­it­er­at­ing Mr Jones’ thoughts.

“We ser­vice the lo­cal com­mu­nity so ad­ver­tis­ing in the Tele­graph keeps us in touch with the lo­cal res­i­dents,” he said.

“We don’t want to ad­ver­tise to peo­ple in Two Rocks or Mid­land — this pa­per di­rects all the at­ten­tion to the peo­ple that we want to do busi­ness with. We ad­ver­tise a cou­ple of times a month in the Tele­graph and we al­ways no­tice an in­flux in the show­room.

“I’d say it is prob­a­bly the most steady and ef­fec­tive method of ad­ver­tis­ing.”

Ro­tary Club of Palm Beach’s Michael McCaf­ferty is a longterm reader of the news­pa­per and has worked along­side the Tele­graph in his ca­pac­ity as or- gan­iser of the Rock­ing­ham Beach Cup — an event the pub­li­ca­tion spon­sors.

“I al­ways look for­ward to the Tele­graph com­ing out each week — it re­ally is the go-to source for all lo­cal news and ev­ery­thing that is hap­pen­ing in our com­mu­nity,” he said.

“In ad­di­tion to that, the Tele­graph is a great sup­porter of the lo­cal com­mu­nity.”

Pic­ture: Gareth McKnight

The Project Peo­ple's Grant West and Ro­tary Club of Palm Beach's Michael McCaf­ferty are long-term sup­port­ers of the Tele­graph.

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