Your views will help shift policy and drive debate
The inaugural Retirees’ Voice research, a collaboration with WA Newspapers, provided an unprecedented opportunity to canvass the views of more than 5500 West Australian seniors.
The huge sample — gathered via an online survey hosted by CoreData — is unprecedented for a survey that took more than 20 minutes to complete.
The high participation rate is indicative of the desire among WA’s retiree population to have their voices heard.
The research, undoubtedly WA’s biggest and most comprehensive survey of the over 55s, generated insights into the goals, experiences and concerns of our retirees and pre-retirees.
The survey covered topics ranging from superannuation and financial advice through to aged care and retirement funding.
The sample was weighted to reflect the WA population by age, gender, wealth and retirement status based on data from the Australian Bureau of Statistics.
As a researcher, I get pretty excited about data — particularly when it provides you with a deep insight into the behaviour of a particular demographic. And this survey did not disappoint.
The results have far-reaching implications for policymakers, financial services institutions, aged-care providers and anyone targeting products and services at the retiree market.
We hope the results will drive discussion in the media, business sector and Government on the need for further education and support for WA seniors to ensure they attain the retirement lifestyle they are seeking — whether that means remaining at work, travelling, spending time with family or being active in their community.