Bitter taste of snub
Queensland producers slam wine choice
MONEY talks, especially when it comes to sponsorship and major events.
Queensland winemakers are up in arms after they say they’ve been priced out of showcasing their wines at the upcoming Commonwealth Games.
Local producers say it’s an embarrassing state of affairs when award-winning wineries within a stones throw of the Games’ Gold Coast home aren’t given equal opportunity.
Sirromet chief, and former Granite Belt winemaker, Adam Chapman, has hit out at the situation.
“It’s really embarrassing. This would not happen elsewhere,” he said.
“If the Games were in Hobart, they would serve Tasmanian wine.
“If they were in Perth, they would use West Australian wine.”
The only wine company that has so far secured a contract to supply produce to Games events is a Victorian company Wine in a Glass.
Queensland Wine Industry Association president, Australian Winemaker of the Year, Granite Belt winemaker and Commonwealth Games baton bearer Mike Hayes said the asking prices were out of reach for most wineries.
“Some time ago the (Games) organising committee approached Queensland wines or some Queensland wineries and asked about their availability.
“However, there were some packages... and the packages I believe - and I spoke to one of the major wineries and their general manager - they started at $500,000 to $1million, $2million and up to
“Then you had to sell your wine at a discounted rate to be a part. Being realistic, there’s not many of us wineries here that can afford that.
“It’s crazy. Most of us wouldn’t spend that in 5-6 years in marketing. We’re only small operators.
“It probably would have been great if somehow the Queensland Government and the wine industry had got together and discussed a package, or a support package to help us pay for this so we could be represented,” he said.
A Games spokesperson said they aim to use local suppliers where possible and wine sponsorship conversations were ongoing.
FRUSTRATED: Adam Chapman, chief winemaker at Sirromet, says it’s embarrassing to see Queensland and Granite Belt wines snubbed.