BRINX DELI’S RE­TURN

Stan­thorpe’s favourite deli cafe is back

Stanthorpe Border Post - - FRONT PAGE - Liana Walker Liana.Walker@bor­der­post.com.au

STAN­THORPE’S beloved Brinx Deli and Cafe is back with a fresh coat of paint and shiny new fix­tures.

The vin­tage reds and pop art­work have been traded for a more modern, min­i­mal­ist feel rem­i­nis­cent of a New York style deli.

But the whim­si­cal Brinx Stan­thorpe knows and loves hasn’t gone any­where.

Now lo­cated on Mary­land St, Brinx owner Kristy O’Brien said she felt her brand didn’t match the old shop on High St.

“It’s got a proper brand (now), and it knows who it is now, be­fore it was very con­fused.”

The new sep­a­rated deli means early birds can grab their take­away cof­fees and food with­out squeez­ing in be­tween din­ers like at the old lo­ca­tion.

“It’s just me lis­ten­ing to peo­ple say­ing what they wanted when they were in the other shop,” Ms O’Brien said.

“Be­ing in busi­ness for seven years you get to know the run of things.”

She hoped the new lo­ca­tion would bring more foot traf­fic from the lo­cal com­mu­nity.

“A lot of out-of-town­ers knew what I was about.

“Peo­ple would come from Bris­bane to have break­fast at my shop.

“But I think a lot of lo­cals didn’t re­ally go past that round­about.”

The new lo­ca­tion is some­what of a deja vu for Ms O’Brien. It’s the same spot her mum ran a cafe from 1999 to 2005.

“I know how busy it gets here, it’s cen­tral, this is like prime real es­tate.”

Along with the new fix­tures come other changes. The cafe will be serv­ing an all-day break­fast with a full page of vege­tar­ian and ve­gan op­tions.

The deli will open from 6am and de­pen­dent on busi­ness Ms O’Brien hopes to keep the cafe open past their pre­vi­ous close of 3pm.

The High St store closed its doors on July 15 and Ms O’Brien said since then her reg­u­lars had been itch­ing to get into the new store.

“Ev­ery­where I go in town it’s been ‘when are you open­ing?’ but it’s good, it’s nice to be missed.

“I had my staff come in for train­ing (on Mon­day) and they didn’t want to leave, it’s like its own lit­tle world.”

She said the re­vamp was some­thing she’d been plan­ning for the past two years.

“This space came up, the land­lords wanted me, my lease was end­ing so it was like the uni­verse was align­ing, so I just did it.

“In busi­ness it is good if you do re-brand after a pe­riod of time, it’s just you’ve got to re­fresh things I sup­pose and this is me re­fresh­ing.

“It’s the Brinx Deli that peo­ple know and love ex­cept I’m in a new lo­ca­tion.”

She hoped her in­vest­ment would in­spire other busi­nesses in the re­gion to fol­low suit.

“Stan­thorpe is a tourist des­ti­na­tion, so in my opin­ion shops in the main street es­pe­cially need to start suit­ing that bou­tique town.

“Peo­ple in busi­ness should re­ally spend money on their busi­ness, in or­der to make money you’ve got to spend it.

“Peo­ple love go­ing some­where nice, no one wants to sit in a shed and eat lunch.”

There’s one thing that Ms O’Brien said she was most look­ing for­ward to about the new shop.

“Just see­ing peo­ple’s faces when they walk in.

“It’s just some­thing about the way it’s been de­signed.”

Ms O’Brien thanked GHC Build­ing for help­ing bring to­gether the new shop.

It’s the Brinx Deli that peo­ple know and love ex­cept

I’m in a new lo­ca­tion.

— Kristy O’Brien

PHOTO: LIANA WALKER

READY TO SERVE: Kristy O’Brien (front) at the re­vamped Brinx Deli with staff Ed­lyn Clift, Michelle Gatu­teo, Rita O’Brien and Deb­bie Thomp­son.

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