BRINX DELI’S RETURN
Stanthorpe’s favourite deli cafe is back
STANTHORPE’S beloved Brinx Deli and Cafe is back with a fresh coat of paint and shiny new fixtures.
The vintage reds and pop artwork have been traded for a more modern, minimalist feel reminiscent of a New York style deli.
But the whimsical Brinx Stanthorpe knows and loves hasn’t gone anywhere.
Now located on Maryland St, Brinx owner Kristy O’Brien said she felt her brand didn’t match the old shop on High St.
“It’s got a proper brand (now), and it knows who it is now, before it was very confused.”
The new separated deli means early birds can grab their takeaway coffees and food without squeezing in between diners like at the old location.
“It’s just me listening to people saying what they wanted when they were in the other shop,” Ms O’Brien said.
“Being in business for seven years you get to know the run of things.”
She hoped the new location would bring more foot traffic from the local community.
“A lot of out-of-towners knew what I was about.
“People would come from Brisbane to have breakfast at my shop.
“But I think a lot of locals didn’t really go past that roundabout.”
The new location is somewhat of a deja vu for Ms O’Brien. It’s the same spot her mum ran a cafe from 1999 to 2005.
“I know how busy it gets here, it’s central, this is like prime real estate.”
Along with the new fixtures come other changes. The cafe will be serving an all-day breakfast with a full page of vegetarian and vegan options.
The deli will open from 6am and dependent on business Ms O’Brien hopes to keep the cafe open past their previous close of 3pm.
The High St store closed its doors on July 15 and Ms O’Brien said since then her regulars had been itching to get into the new store.
“Everywhere I go in town it’s been ‘when are you opening?’ but it’s good, it’s nice to be missed.
“I had my staff come in for training (on Monday) and they didn’t want to leave, it’s like its own little world.”
She said the revamp was something she’d been planning for the past two years.
“This space came up, the landlords wanted me, my lease was ending so it was like the universe was aligning, so I just did it.
“In business it is good if you do re-brand after a period of time, it’s just you’ve got to refresh things I suppose and this is me refreshing.
“It’s the Brinx Deli that people know and love except I’m in a new location.”
She hoped her investment would inspire other businesses in the region to follow suit.
“Stanthorpe is a tourist destination, so in my opinion shops in the main street especially need to start suiting that boutique town.
“People in business should really spend money on their business, in order to make money you’ve got to spend it.
“People love going somewhere nice, no one wants to sit in a shed and eat lunch.”
There’s one thing that Ms O’Brien said she was most looking forward to about the new shop.
“Just seeing people’s faces when they walk in.
“It’s just something about the way it’s been designed.”
Ms O’Brien thanked GHC Building for helping bring together the new shop.
It’s the Brinx Deli that people know and love except
I’m in a new location.
— Kristy O’Brien
READY TO SERVE: Kristy O’Brien (front) at the revamped Brinx Deli with staff Edlyn Clift, Michelle Gatuteo, Rita O’Brien and Debbie Thompson.