Fash­ion de­signer’s feel good story

Stirling Times - - Street Watch - Belinda Cipri­ano

A PAS­SION for tex­tiles and prints is the in­spi­ra­tion be­hind emerg­ing Perth de­signer Emma Ritchie’s la­bel Pretty Pool Swimwear.

The Cottes­loe Surf Life Sav­ing Club ac­tive life­guard who stud­ied fash­ion at the TAFE said she wanted to cre­ate a brand that would make young women feel good about them­selves.

“The col­lec­tion is in­spired by grow­ing up along the coast of Western Australia, pitch­ing a tent by the beach,” she said.

“It’s all about hang­ing out with friends and mak­ing mem­o­ries and also about let­ting girls be girls and good body image which is so im­por­tant es­pe­cially among teens!

“I de­signed it for girls be­tween the ages of 14-20 tar­get­ing an un­tapped mar­ket the young teens, all the gar­ments are de­signed for run­ning, swim­ming, jump­ing off jet­ties.”

De­signed and made in WA, Ritchie (22) uses re­cy­cled polyester from old fish­nets and plas­tic items to cre­ate her gar­ments.

“I did a lot of re­search on fab­rics and use the re­cy­cled polyester Xtra Life Ly­cra is one of the best on the mar­ket,” she said.

“My real pas­sion is for tex­tiles, print­ing, graphic and de­sign.”

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d474892

De­signer Emma Ritchie with mod­els Miell Miller, Janade Rayner and Kyra Miller in her swimwear.

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