How lo­cal en­tre­pre­neur Steve Clay­don made it big

WHEN YOU HEAR SOME­ONE SAY THEY ARE IN­VOLVED WITH FIVE BUSI­NESSES, IT’S HARD TO IMAG­INE THEM AT NEAR-BANK­RUPTCY ONLY A FEW YEARS BE­FORE.

Style Magazine - - Editor's Note | Contents - BY JES­SICA KRAMER

Let alone when this per­son is only 25, mar­ried and has two chil­dren.

But this is ex­actly where lo­cal man Steve Clay­don finds him­self now.

“I was pretty much done after the first six months of busi­ness,” Steve says.

“Then I went all-in for Jan­uary, Fe­bru­ary, March the fol­low­ing year... and learnt some hard lessons along the way.

“But some­thing worked, be­cause busi­ness started to speed up from there.”

We meet in his of­fice, which has been newly fit­ted-out with a mix of stylish retro and new fur­ni­ture and decor.

“The core busi­ness is Equip Con­sult­ing Aus­tralia, which is a con­sult­ing com­pany around sales train­ing, lead­er­ship con­sult­ing and so­cial me­dia mar­ket­ing,” Steve ex­plains.

“Then I co-own Bunker Espresso with Stephen Pay­ton.

“And I’ve just started an­other com­pany called Equip Cre­ative with Dan Von­hoff, where we help peo­ple cre­ate con­tent for dig­i­tal plat­forms like blogs, videos, vlogs.

“And a book pub­lish­ing com­pany called Shoe­box Publi­ca­tions.”

Steve has also writ­ten four books over the past few years, in­clud­ing most re­cently The Op­po­site Ef­fect.

When asked what in­spired him to go into busi­ness, Steve has a hu­mor­ous re­sponse. “Prob­a­bly being naive,” he laughs. “I’ve al­ways been a per­son who is am­bi­tious but also has a high tol­er­ance for risk — so if I find some­thing I want to do, I com­mit to it a thou­sand per cent.”

Being such a busy work­ing man and a fa­ther to two lit­tle girls isn’t easy. “It’s re­ally hard,” Steve says. “I think the idea of bal­ance is a bit of a myth.

“I’ve never re­ally found some­one who does it well — be­cause when­ever you’re say­ing ‘yes’ to one thing, you’re say­ing ‘no’ to some­thing else.”

This meant hav­ing a re­ally hon­est con­ver­sa­tion with his wife, Anna, about how much their lives would change.

“The next 10 years will prob­a­bly be the hard­est work­ing years of my life,” Steve says.

“I think if I didn’t have that con­ver­sa­tion at the start, then it would have been a lot harder.

“And Anna is amaz­ing. She’s a great stay-at-home mum, she helps me, and if it wasn’t for her I wouldn’t be here.”

The cou­ple met when Anna was 14 and Steve 15, and have been to­gether since.

“Anna helps me to be grounded, and is teach­ing me to be present when my mind won’t shut up,” Steve says.

“When peo­ple say ‘how do you know if you’re an en­tre­pre­neur, a busi­nessper­son, or an in­no­va­tor, or a thinker?’, I think it’s when you get gifted the curse that your mind never shuts up.”

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