WHEN CHRIST­MAS MEANS TO­GETH­ER­NESS

Psssstttt... If you prom­ise not to tell any­one, I’ll let you in on a lit­tle se­cret...

Style Magazine - - Opinion - BY LAU­REN HOPE, COLUM­NIST

Christ­mas is com­ing.

What? You al­ready knew? Well, fancy that.

Maybe it’s be­cause our senses have al­ready been as­saulted with Christ­mas dec­o­ra­tions, puddings and the to­ken Santa Claus since early Septem­ber.

Please don’t think I am the Christ­mas Grinch — I’m far from it.

I can’t hold back my ex­cite­ment to put up the tree, fairy lights and, of course, the iconic blow up Santa. How­ever, I feel some re­tail­ers launch their Christ­mas cam­paigns rel­a­tively early and it di­min­ishes the true mean­ing of Christ­mas.

There is one cam­paign this year, how­ever, that is fo­cus­ing on the real mean­ing of Christ­mas ‘to­geth­er­ness’.

The ad is a gor­geous visual feast that of­fers some­thing for par­ents and chil­dren alike.

And maybe that’s why it ap­peals to me so such – I ab­so­lutely love the child­like won­der and sim­plic­ity.

To me it re­ally ticks all of the boxes and the key mes­sage is prom­i­nent with­out be­ing in your face.

As well, this year there is a part­ner­ship be­tween the Sal­va­tion Army and Myer to help sup­port fam­i­lies who need it most.

It’s sim­ple, but ev­ery­one can get in­volved — for ev­ery share on so­cial me­dia of Myer’s post, the Sal­va­tion Army will re­ceive $1.

Al­ready there has been 6200 shares and 112,000 views within 24 hours.

Keep an eye out for it, be­cause I sus­pect it will be shared over and over and over again in the weeks to come (and for a good cause).

I know I’ll be watch­ing it with a smile ev­ery time it pops up for sure.

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