Style Magazine - - Opinion - BY NIVARD NEL­SON, STYLE COLUM­NIST

Who are the main driv­ers of tourism for Toowoomba, Dar­ling Downs and the greater re­gion as a whole?

Is it the job of lo­cal coun­cils like Toowoomba Re­gional Coun­cil?

Is it the job of the rel­e­vant tourism bod­ies such as South­ern Queens­land Tourism Coun­cil or Tourism Dar­ling Downs?

Do the rel­e­vant busi­ness ad­vo­cacy groups like Toowoomba Cham­ber of Com­merce or TSBE lead the di­rec­tion for tourism?

I ask this ques­tion off the back of a hugely suc­cess­ful Car­ni­val of Flow­ers and Lost Trades Fair.

These fes­ti­vals were a huge suc­cess and show­cased the re­gion at its best.

But can all these bod­ies be do­ing more to drive tourism in our re­gion over the whole year?

Should there be a con­cen­trated ef­fort from said bod­ies to have com­mon ob­jec­tives or goals, so that the com­mu­ni­ca­tion from them shares a sim­i­lar mes­sage to their tar­get mar­kets?

An ex­am­ple of some­thing that would ben­e­fit the com­mu­nity as a whole, and help to in­crease tourism, would be the con­struc­tion of a con­fer­ence and events cen­tre.

But this needs all those bod­ies men­tioned above to come to­gether and work for the greater good of the com­mu­nity.

The strat­egy of those groups as in­di­vid­u­als need to align, so tourism grows in the re­gion and we all ben­e­fit. By grow­ing tourism ev­ery­one ben­e­fits. Restau­rants and cafes pros­per be­cause peo­ple have to eat. The mo­tels, ho­tels, car­a­van parks ben­e­fit be­cause peo­ple need a place to stay. Re­tail­ers ben­e­fit as tourists spend money in the shops in town and the flow-on ef­fects of this spend­ing is great for the lo­cal econ­omy. We need to work to­gether be­cause, as Aris­to­tle said, “the whole is greater than the sum of its parts”.

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