Na­tions lead­ing the fight against un­healthy ads

Sunday Herald Sun - Body and Soul - - FRONT PAGE -

In 1980, Que­bec in­tro­duced an ad­ver­tis­ing ban on toys and fast food aimed at chil­dren un­der 13.

The gov­ern­ment re­stricts all ad­ver­tis­ing di­rected specif­i­cally at chil­dren and there are also hefty taxes (83 per cent) on sug­ary drinks and con­fec­tionery. Chilean law re­stricts ad­ver­tis­ing tar­get­ing those un­der 14 with foods high in calo­ries, fat, sugar and/or sodium.

A ban on ads for food high in fat, sugar and/or salt that tar­get chil­dren be­came law in 2006. A tax on drinks with more than 5g sugar per 100ml was en­acted this year.

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