NOW THAT’S AN AD CAM­PAIGN

Sunday Herald Sun - Escape - - WELCOME KAKADU NATIONAL PARK, NORTHERN TERRITORY -

Hands up who’s ever scoffed at the idea that tourists to Aus­tralia think we’ve got kan­ga­roos hop­ping down the main streets of the metro cities? I’m cer­tainly one of them, so I was both be­mused and de­lighted when I spot­ted the re­cent video of a way­ward wal­laby mak­ing his away across the Syd­ney Har­bour Bridge.

The la­conic wit of the po­lice of­fi­cers who re­ported it made the whole story all the more en­ter­tain­ing. The of­fi­cial spokesper­son said, “The wal­laby re­fused to obey di­rec­tions and ini­tially evaded po­lice. A short pur­suit then oc­curred.”

Surely, hav­ing set the bar ex­cep­tion­ally high with #bringback­Dundee, this new tale of an Aussie mak­ing his way in un­fa­mil­iar ter­ri­tory could well be a con­tender for Tourism Aus­tralia’s next in­ter­na­tional ad cam­paign.

The “Bring back Mick” tale, and its stel­lar line-up of tal­ent in­clud­ing Chris Hemsworth, Mar­got Rob­bie, Rus­sell Crowe, Hugh Jack­man and Rebel Wil­son, was made es­pe­cially for Su­per Bowl Sun­day in the Amer­i­can mar­ket, but it has man­aged to bring out a new level of pa­tri­o­tism in those of us who ac­tu­ally live in the coun­try that’s home to Dundee’s myth­i­cal Walk­a­bout Creek.

For me, it’s a re­minder of all the places in our coun­try I’m yet to visit but which lure tourists from all around the world. The Kim­ber­ley, Nin­ga­loo, Mar­garet River, Kan­ga­roo Is­land, the Great Ocean Road and Wine­glass Bay are mov­ing higher on my wish­list, so any tips you’ve got on any of these, please drop me a note. Bet­ter still, if there’s a lesser known spot in Aus­tralia you think ev­ery­one should see, I’d love to hear from you too.

JANA FRAW­LEY, NA­TIONAL TRAVEL ED­I­TOR

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