Sunday Herald Sun - Stellar - - Delicious. On Sunday Cover Story -

Bad boy chefs are edg­ing out mod­els and ac­tors as the new poster boys, if a cam­paign from Dior is any in­di­ca­tion. The brand has en­listed four spir­ited chefs to help cel­e­brate the first an­niver­sary of its men’s fra­grance Sau­vage. Colin Fass­nidge (above), with his mo­tor­bike ob­ses­sion and Michael Hutchence swag­ger, is the first Dior dis­ci­ple. The so­cial me­dia cam­paign theme is “wild at heart.” Can he re­late? “I do like a lit­tle bit of dan­ger, mo­tor­bikes, div­ing with sharks.” Luke Pow­ell, the inked-up chef be­hind Syd­ney’s LP’S Qual­ity Meats, is also in touch with his dark side. “There’s noth­ing bet­ter than rip­ping your shirt off and pour­ing whisky in your eye­balls,” he says, wag­gishly. But Pow­ell will be a fa­ther soon. “I’m try­ing to pull the reins in.” Hu­bert’s Dan Pep­perell and Acme’s Mitch Orr both ad­mit to a re­bel­lious streak. “Our gang is named the wild boys,” says Pep­perell. “We al­ways bend the rules at Acme,” adds Orr. Chefs are front and cen­tre more than ever. “We’re out­spo­ken, overly con­fi­dent id­iots,” says Orr. Yet all four re­ject the celebrity tag. “There is noth­ing glam­orous about be­ing on your feet all day,” says Pow­ell. “I can’t wait for rock star garbage truck driv­ers.” For more from the chefs, see de­li­cious.com.au.

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