SIX LESSONS WE LEARNT FROM... The new iphone 7

Sunday Herald Sun - Stellar - - David Campbell - BY MEG MA­SON

1. Was it Kafka or Sartre who said, “The hu­man con­di­tion is to want new stuff from Ap­ple?” 2. Nei­ther. But the re­lease of an­other iphone has been hotly

an­tic­i­pated. Talk of shat­ter­proof glass and wa­ter re­sis­tance sent tech fans and the clumsy into a frenzy of an­tic­i­pa­tion. 3. How­ever, ru­mours Ap­ple

would do away with the head­phone plug met with wide­spread out­rage. All that time untangling them, for what? 4. Bat­tery life is not set to

im­prove in the new iphone model, which means the guy in ac­counts who’s cool with you us­ing his work charger is likely to re­main the most pop­u­lar

per­son in 5. iphone sales time ever in 2016, due to what CEO Tim Cook called “strong macro eco­nomic head­winds…”

6. …That’s cor­po­rate­s­peak for: “Lit­er­ally ev­ery­one has one al­ready.”ady.

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