SIX LESSONS WE LEARNT FROM... The new iphone 7
1. Was it Kafka or Sartre who said, “The human condition is to want new stuff from Apple?” 2. Neither. But the release of another iphone has been hotly
anticipated. Talk of shatterproof glass and water resistance sent tech fans and the clumsy into a frenzy of anticipation. 3. However, rumours Apple
would do away with the headphone plug met with widespread outrage. All that time untangling them, for what? 4. Battery life is not set to
improve in the new iphone model, which means the guy in accounts who’s cool with you using his work charger is likely to remain the most popular
person in 5. iphone sales time ever in 2016, due to what CEO Tim Cook called “strong macro economic headwinds…”
6. …That’s corporatespeak for: “Literally everyone has one already.”ady.