Some things are permanent. Like tattoos, as Stellar columnist David Campbell would attest. Others are far more fleeting – such as reality-tv fame, as this week’s cover star could also attest. Once the unrivalled embodiment of the peculiar achievement of being famous for being famous, Paris Hilton has all but disappeared in recent years, superseded by the likes of her one-time apprentice, Kim Kardashian. That’s about to change, with the now 35-year-old headed to Australia next month to spritz her latest fragrance venture as part of the growing empire the self-described businesswoman tells Stellar has overtaken celebrity as her life’s chief purpose. It’s easy to scoff, but it’s an unexpectedly poignant admission when Hilton reveals she eventually hopes to have a family as she believes that’s “the meaning of life”. Is it really the secret to happiness? Maybe Denmark could tell us. Writer Angela Mollard looks into what Australians can learn from the Danes, who consistently top the annual World Happiness Report. Here’s a hint: it has nothing to do with fleeting reality-tv fame.