SIX LESSONS WE LEARNT FROM... So­cial­me­dia chal­lenges

Sunday Herald Sun - Stellar - - David Campbell - BY MEG MA­SON

1. Fresh from the in­ter­net’s ridicu­lous crazes divi­sion comes “the Man­nequin Chal­lenge”, which sees par­tic­i­pants freeze in an ev­ery­day tableau, which shared on so­cial me­dia. 2. Celebri­ties have taken it up with gusto. Des­tiny’s Child re­united to do one, Blac Chyna de­liv­ered hers while in labour, and Paul Mccart­ney (right) gave a 17-se­cond vir­tu­oso per­for­mance. 3. Like plank­ing (2011) and the Har­lem Shake (2013), there is no ac­tual point to it. 4. One no­table ex­cep­tion is 2014’s Ice Bucket Chal­lenge, which raised $152m for mo­tor neu­rone disease. 5. But not all chal­lenges go viral. Re­mem­ber the hun­dred lay­ers of make-up? Or eat­ing a tea­spoon of neat cin­na­mon? No? Ex­actly. 6. At least this one is bet­ter than bal­anc­ing coins on your col­lar­bone.

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