BEAUTY

The lat­est celebrity scents.

Sunday Herald Sun - Stellar - - Con­tents -

When screen icon Elizabeth Taylor launched Pas­sion in 1987, the celebrity fra­grance was born. She fol­lowed it up in 1991 with the now-iconic White Di­a­monds, which has since raked in more than $1 bil­lion.

“[Un­til then] princesses and duchesses were used to en­dorse a scent,” ex­plains Fra­grances Of The World au­thor Michael Ed­wards. “Never be­fore had per­fumers worked with a style icon on their own cre­ation. It took the world by storm.”

In the 2000s, the trend ex­ploded. Brit­ney Spears’s Cu­ri­ous (2004) is now “a clas­sic”, while the Elizabeth and James brand from Mary-kate and Ash­ley Olsen has a huge fol­low­ing among the style set.

The trend hit sat­u­ra­tion point in 2014, but even so celebrity scents still make up seven per cent of to­tal fra­grances made for women, with men’s ver­sions slightly higher at 17 per cent. Lo­cally, they’re stronger than ever. Tina Arena re­leased Re­nais­sance last month, which fea­tures more so­phis­ti­cated san­dal­wood (“It’s not bug spray,” she joked), while Delta Goodrem’s de­but Delta has sold more than 30,000 bot­tles since its March re­lease.

(from top) AR­I­ANA GRANDE Sweet Like Candy EDP, $69.99 (100ml), chemist­ware­house.com.au; DELTA BY DELTA GOODREM EDP, $49.99 (100ml), chemist­ware­house.com.au; BEY­ONCÉ Heat Se­duc­tion EDT, $49 (100ml), 1800 812 663; DAVID BECK­HAM HAM Re­spect EDT, $49 (90ml), chemist­ware­house. com.au; ELIZ­A­BETHTH AND JAMES Nir­vana White EDP, $52 (13.9ml), Sephora

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