The sheet-mask phe­nom­e­non is only get­ting big­ger – which means for­mu­la­tions are get­ting even bet­ter

Sunday Herald Sun - Stellar - - Contents -

Fac­ing up to the sheet-mask phe­nom­e­non.

From celebri­ties get­ting red-car­pet ready to your friends at home on a Sun­day night, you can’t scroll through In­sta­gram with­out com­ing across a sheet-mask selfie. Here’s the up­side: with in­creased pop­u­lar­ity comes in­creased in­no­va­tion.

Take the lat­est St. Tropez mask: hyaluronic acid im­me­di­ately plumps the com­plex­ion, but an in­cluded tan­ning serum then helps skin de­velop a golden glow over the next eight hours.

“We ex­pect more from our beauty prod­ucts, but don’t want to be ap­ply­ing six dif­fer­ent steps, so adding skin­care ben­e­fits to tan­ning helps stream­line our cus­tomers’ rou­tine,” says St. Tropez am­bas­sador Emma Kotch. Aside from the fuss-free ap­pli­ca­tion, us­ing a mask de­liv­ers DHA (di­hy­drox­y­ace­tone, the pri­mary ac­tive in­gre­di­ent in fake­tan­ning for­mu­las) uni­formly to the skin, “for even, streak-free cov­er­age with a hy­drated fin­ish”, ex­plains Kotch.

Whether you opt for a mess-free mud or re­us­able dry-sheet mask, the us­age in­struc­tions re­main the same: ap­ply on clean and dry skin, smooth out any air bub­bles and ad­just to fa­cial con­tours – then sim­ply re­lax.


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