How to pick the perfect perfume for your Valentine
The perfect scent.
Fragrance comes down to personal preference, which makes buying it for a significant other – whether it’s February 14 or not – especially challenging. Will they like it and, just as importantly, will you like it? “Choosing C a fragrance for your partn partner involves an understanding of th their personality, taste, culture an and perfume expectations,” explains p perfumer Marie Salamagne, who helped craft Aura by Thierry Mugler. There are no rules, given each relationship is too unique for blanket suggestions. However, says S Salamagne, “If you are concerned by the effect it will have on you, first invite your partner to test several notes that you personally find attractive.” You can also search for specific fra fragrance notes that help inspire certain sentiments, such as wellbeing (fresh florals or zesty citrus) or seduction (warm spices or creamy musks). If you’re still stuck, try one of the many unisex scents that have resurged in popularity over the past few years. “[They] widen perceptions about fragrance and help encourage freedom and experimentation,” says Salamagne. “Men now wear rose notes and women are trying darker, woodier scents.” Whichever fragrance you land on, a little luck is also required because scents create emotions and, as Salamagne observes, “No-one can foresee how these feelings will be perceived.”