Sunday Herald Sun - Stellar - - Front Page - Re­becca Judd for Jag­gad is out on Wednesday. Visit jag­gad.com.

ebecca Judd doesn’t know how to stop. “Some days I kind of go, ‘I need a day off to do noth­ing,’” she tells Stel­lar. “And then by 9am, I’m so bored and look­ing for things to do. I don’t think my brain knows how to switch off.” No won­der then that the 35-year-old man­ages to wear many hats, and wear them well. She is busy enough at home. She and hus­band Chris Judd are rais­ing four kids – but she is also a busi­ness­woman, pre­sen­ter, model, blog­ger, au­thor and de­signer.

Asked if she is a chronic over­achiever, Judd just laughs. “I think I al­ways have been,” she says, leather jacket slung across her shoul­ders and high-top sneak­ers planted firmly on the ground. (For­get stilet­tos – it’s sneak­ers, she says, that are al­most al­ways on her feet.) “I’m ex­tremely as­sertive and I like to lead. I like to make things hap­pen. I’m good at do­ing what I want to do. If I’m not into it, I’m not go­ing to waste my time. And I’m com­fort­able now to be able to say, ‘I’m not into this. I’m not go­ing to do it.’ I’m a ‘no’ per­son now. I can gen­uinely say to you, hand on heart, ev­ery­thing I am do­ing – and I’m do­ing a lot – I love. Oth­er­wise I wouldn’t be do­ing it.”

It hasn’t al­ways been that way. When she first made a splash as for­mer AFL player Chris Judd’s glam­orous girl­friend, she took most of the op­por­tu­ni­ties that were pre­sented.“if you’d asked me 10 years ago, I prob­a­bly would’ve been do­ing some things that maybe [I was] just do­ing be­cause I felt ob­li­gated. Not any­more. I don’t have time. I’ve got four kids, I’m build­ing houses. I have so much on.”

Judd has spent years hon­ing her im­age and ca­reer as one of the first AFL WAGS to turn her Brown­low pro­file into a fully fledged per­sonal brand, rack­ing up nearly 700,000 In­sta­gram fol­low­ers and launch­ing a lifestyle blog. She par­layed that fame into more tra­di­tional me­dia roles: as pre­sen­ter on a TV show (Nine’s Post­cards) and on radio ( 3PM Pick-up on KIIS FM). She’s writ­ten a parenting book ( The Baby Bi­ble), co­or­di­nates ren­o­va­tion projects and co- owns the ac­tivewear brand Jag­gad, which she bought with her busi­ness part­ners, in­clud­ing her hus­band, a for­mer Carl­ton cap­tain, in 2013.

Now Jag­gad is ex­pand­ing into The Iconic and Myer, and will be stocked in 10 of the re­tail gi­ant’s de­part­ment stores na­tion­ally. “We’ve got to a point where the brand is strong,” Judd says. “It’s sports luxe; it has a fash­ion edge. It’s been five years in the mak­ing and I feel like we’re re­ally there now.” Her sec­ond cap­sule col­lec­tion for the Mel­bourne-based brand will be in stores from this week, and will fea­ture a throw­back ’90s sta­ple: bike shorts.

Judd is a big ad­vo­cate for ac­tivewear – even when it’s not as part of a workout. “In­stead of wear­ing the full ac­tivewear look when we’re ex­er­cis­ing, we wear it ev­ery day, but put a bomber [jacket] with it, team it with a crop top, an open shirt and a pair of jeans or cut­offs. I hate heels. I hate them! My an­kles are so shot I can barely walk in them. I’m lov­ing this whole sneaker trend.”

As well as run­ning her suc­cess­ful busi­nesses, Judd stays busy look­ing after son Os­car, seven, daugh­ter Bil­lie, four, and twin boys Tom and Darcy, who turn two in Septem­ber. She ad­mits to a par­tic­u­lar emo­tion as she goes about bal­anc­ing her per­sonal and pro­fes­sional lives. “I don’t think I’ve ever met a mum who doesn’t have a bit of mother’s guilt,” Judd says.

“I feel it all the time. Ev­ery day when I leave my house, leav­ing the twins, and them hav­ing that face… you feel guilty straight away. My twins will come to the top of the stairs and see Bil­lie and Os­car [ready for school], and I say, ‘OK, down you go to the car.’

“Darcy sees them with their school­bags and hears my keys, and he knows I’m leav­ing, and he doesn’t want me to. But I can’t take him to school. I’m do­ing this drop-off, then I’ve got to pop in here, and I say to him: ‘I’ll be back re­ally soon!’”

es­pite oc­ca­sional bursts of angst, Judd still re­mains pro­saic. “It’s some­thing that you can’t not feel guilty about. But you need to do things for your­self and have that spe­cial time with your part­ner, with your girl­friends. It ac­tu­ally makes you a bet­ter mum.” She laughs at a mem­ory of a girls’ night that didn’t end quite as planned. “I went club­bing with my girl­friends, got home, power-chucked in the kitchen sink at like 2am, went to bed,” Judd says. “Then Darcy woke up scream­ing an hour later. I had to take him to [hos­pi­tal] over that long week­end.”

Of course, she doc­u­mented it all on In­sta­gram. “I prob­a­bly share a lot, but it’s the real me,” Judd says. “If it doesn’t sound real, they [her au­di­ence] just switch off.”

But un­like other cou­ples in the public eye, Judd likes to keep PDAS with her hus­band pri­vate and (mostly) away from In­sta­gram. “We keep it for each other,” she says.“i don’t need to post dec­la­ra­tions of love on In­sta­gram. We never do that. It’s not like we spoke about it: ‘ We’re never go­ing to do this!’ We just... don’t. We tell it to each other’s face.”

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