HUSTLE & GLOW
How to get your game face on at the gym
They were last a fad sometime in the 1990s, but scrunchies are cool again, regularly adorning the hair of pretty young things everywhere. How did we get here? Chalk it up to athleisure, the cultural shift that embraces items designed for both athletic and leisure time. Think leggings, which are now appropriate all-day wear, luxe sneakers that work in corporate settings, and the increasingly blurred lines between beauty, health and wellness.
“For most women, taking care of our bodies on the inside and outside is equally important – we eat organic, drink plenty of water and want our skin to look flawless even when working out,” explain bkr founders Kate Cutler and Tal Winter. And regular cosmetics no longer cut it. “A lot of make-up ingredients can clog pores and irritate the skin, or melt off during a workout,” note Cutler and Winter. Athleisure beauty products are formulated to meet the demands of even the toughest Bikram yoga class – they’re lightweight, buildable, budge- and sweat-proof, vitamin-rich, often contain clean ingredients, and are non-comedogenic.
Fitness-friendly beauty is also an acknowledgement that for many, working out is now a social activity. “You meet friends at class, which may or may not be followed by brunch,” say Cutler and Winter. “And you may run into your ex or future love interest at the gym.” Fascia literally holds us together – the fibrous, connective tissue wraps around every muscle, nerve, bone and organ. But it can become weighed down with fluid, and myofascial release, a type of softtissue massage, aims to stretch and lengthen fascia to help relieve muscle discomfort and restore motion. Your therapist will start by warming the fascia using long massage strokes; from there, cups, needles or a metal blade may be used. The lymphatic benefits are anecdotal, with some claiming a reduction in the appearance of cellulite. Myofascial release is usually part of a regular remedial massage, and though you won’t be able to tell which part is remedial and which is myofascial, things become apparent when it’s over: you won’t wake up the next day with that sore-to-the-touch tenderness.